Citadel Marketing Director

Higginbotham

Lehi, UT

Full Time

Director

4 days ago

Job Description

About the Role

The Marketing Director will lead the company's marketing strategy with a strong emphasis on product marketing to support wholesale, retail, and direct insurance sales. This role partners closely with product leaders, sales heads, and the Automation Engineer to drive pipeline growth, improve conversion, and boost retention. The position involves overseeing brand development, digital and event marketing, AI-powered campaigns, and market-aligned messaging. As part of the leadership team, the Marketing Director represents marketing across executive, partner, and cross-functional teams.

Key Responsibilities

Lead product marketing and messaging strategies across all insurance products, business divisions, and brands.
Align marketing initiatives with product lifecycle stages in close collaboration with program development and product management teams.
Partner with division leaders to support wholesale, retail, and direct sales channels through integrated, results-driven campaigns.
Drive brand-building initiatives, ensuring consistent and market-relevant positioning for all products and the company overall.
Oversee digital marketing efforts, including web analytics, SEO/SEM, and AI-powered marketing automation and optimization.
Collaborate with the Automation Engineer to monitor and improve key performance indicators (KPIs), campaign effectiveness, pipeline growth, lead generation, and retention strategies.
Manage co-marketing opportunities with insurance carriers and distribution partners; oversee event planning, logistics, and brand representation.
Implement agile marketing methodologies, including sprint planning, roadmap prioritization, and iterative campaign delivery.
Present marketing performance insights and strategic updates to executives, sales leadership, brokers, and external partners.
Direct copywriting, messaging, and creative development for campaigns, ensuring alignment with brand voice, product positioning, and customer needs.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree (MBA or similar) strongly preferred.
10+ years of progressive marketing experience, with at least 5 years in a leadership or director-level role, preferably in insurance, financial services, or regulated industries.
Proven experience developing and executing integrated marketing strategies across digital, traditional, and partner channels.
Proficiency in managing and optimizing campaigns using tools such as Google Ads, SEMrush, and Moz.
Experience with CRM systems like Salesforce and Zoho CRM.
Skilled in data-driven decision-making using Google Analytics 4 (GA4), Tableau, and Looker.
Advanced user of marketing automation platforms like HubSpot and Marketo.
Familiarity with event management and partner enablement platforms such as Cvent, Splash, or Goldcast.
Ability to lift 25 pounds and perform physical activities such as walking, bending, sitting, reaching, and stretching.
Ability to travel as needed.

Nice to Have

American Marketing Association Professional Certified Marketer (PCM) certification.
Google Ads or Analytics Certification.
Pragmatic Institute Product Marketing Certification.