Commercial Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement global marketing programs by defining goals, target markets, and positioning for different regions.
• Conduct market research to analyze trends, regional behaviors, and competitive landscapes in target markets.
• Adapt and localize marketing approaches, including brand messaging, campaigns, and product positioning to suit cultural nuances and local preferences.
• Set revenue and lead generation goals for international markets to measure marketing effectiveness and drive pipeline growth.
• Position and execute strategies for conferences, trade shows, and webinars aligned with business and global marketing objectives.
• Create and launch marketing campaigns across digital, social media, and traditional channels.
• Manage marketing materials and assets, overseeing their creation and regional adaptation.
• Collaborate with cross-functional teams such as product development, sales, enablement, and regional marketing to ensure messaging consistency.
• Leverage marketing tools and processes to improve departmental efficiencies.
• Maintain brand consistency across international markets and oversee localization efforts including translations and regional adaptations.
• Build a strong global brand image to foster recognition and trust among diverse international audiences.
• Develop M&A portfolio go-to-market programs and collaborate on marketing strategies for business development.

Requirements

• Bachelor's Degree.
• Legal authorization to work in the U.S. without sponsorship.
• Strong written and verbal communication skills.
• Experience in administrative roles and team leadership.
• Ability to travel occasionally to support events or meetings.

Nice to Have

• Bachelor of Science degree in Engineering, Marketing, Communications, Journalism, or related field.

Qualifications

• Experience supporting marketing initiatives and campaigns.
• Experience working with international markets and localization efforts.

Benefits & Perks

• Health Insurance including Medical, Dental, and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule