Commercial Product Marketing Manager Heavy & Medium Duty Truck Programs

General Motors

Warren, MI

Full Time

Senior

109k-182k

about 2 months ago

Job Description

About the Role

This role is categorized as HYBRID, requiring the successful candidate to report to Cadillac Tower at least three times per week. As a Commercial Product Marketing Manager for Heavy & Medium Duty Truck Programs at General Motors, you will act as the representative of the GM Envolve (fleet) customer throughout the product development process. Your responsibilities include providing input on vehicle content, developing business cases, capturing customer feedback, and managing content packaging, trim strategy, production timing, pricing, and technology evaluation. The role emphasizes prioritizing the customer's perspective to deliver vehicles that lead the segment and meet customer expectations. You will also manage and develop multiple employees, collaborate with various teams, and represent GM Envolve at industry events.

Key Responsibilities

Define the product content for future vehicle programs in collaboration with the Program Execution Team and advocate for the fleet customer.
Assess customer needs and align vehicle roles across commercial, government, and small business segments with GM's retail strategy.
Ensure the commercial vehicle offering is profitable, captures market share, and complies with GM's regulatory goals.
Develop comprehensive plans for product content, packaging, and pricing, and evaluate the vehicle's competitive strength against key rivals.
Lead strategic planning for the lifecycle of the assigned vehicle program, incorporating the voice of the customer throughout the product development process.
Provide insights on volume forecasts and pricing recommendations, collaborating with VSSM Finance.
Develop dealer order guides and supporting materials, and support launches and updates for model years.
Identify customer needs and highlight product wins for effective communication.
Assist in developing training materials and deliver messaging in consumer and dealer communications, ensuring adherence to brand guidelines.
Collaborate with Engineering to obtain legal affidavits for advertising claims.
Represent GM Envolve at trade shows and customer meetings, showcasing products and solutions.
Conduct market research and analyze data to gain marketing insights and identify competitive opportunities.
Develop creative marketing campaigns and collaborate with external vendors for promotional events.
Build and manage relationships with internal and external partners, including dealerships, agencies, and government entities.

Requirements

Bachelor's degree
7+ years of experience in Commercial Sales, Product/Brand Marketing, Vehicle Engineering, or Product Development Process
Subject Matter Expert of Heavy/Medium Duty vehicles
Experience conducting presentations, including in large settings
Prior people leadership experience
Ability to travel up to 10%

Nice to Have

Master's degree in Business Administration

Qualifications

Legal ability to operate a motor vehicle on a regular basis
Successful completion of Motor Vehicle Report review

Benefits & Perks

Benefits from day one
Support for a rewarding career
Total Rewards Resources

Working at General Motors

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. GM is committed to fostering inclusion and belonging, providing an inclusive workplace where employees can thrive and develop better products for our customers.

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