Commercial Product Marketing Manager - Heavy & Medium Duty Truck Programs

General Motors

Warren, MI

Full Time

Director

about 1 month ago

Job Description

About the Role

This role is categorized as HYBRID, with the successful candidate expected to report to Cadillac Tower at least three times per week. As a Commercial Product Marketing Manager for Heavy & Medium Duty Truck Programs, you will act as the representative of the GM Envolve (fleet) customer throughout the product development process. Your responsibilities will include providing valuable input on vehicle content, developing business cases, capturing customer feedback, and developing content packaging, trim strategy, production timing, pricing, and technology evaluation. The role emphasizes prioritizing the customer's perspective to deliver vehicles that lead the segment and meet customer expectations. It is a people leadership position involving managing and developing multiple employees.

Key Responsibilities

Take the lead in defining the product content for future vehicle programs in collaboration with the Program Execution Team and serve as a strong advocate for the fleet customer.
Assess customer needs and align vehicle roles across commercial, government, and small business segments with GM's retail strategy.
Ensure that the commercial vehicle offering is profitable, captures market share, and complies with GM's regulatory goals.
Develop comprehensive plans for product content, packaging, and pricing, while evaluating the vehicle's competitive strength against key rivals.
Lead strategic planning for the lifecycle of the assigned vehicle program, incorporating the voice of the customer throughout the product development process.
Offer insights on volume forecasts and pricing recommendations, understanding market dynamics within the vehicle segment.
Collaborate with VSSM Finance to develop pricing and support dealer order guides and materials.
Work with Marketing teams to support launches and updates for model years.
Identify customer needs and highlight product wins for effective communications.
Assist in developing training materials and deliver messaging in consumer and dealer communications, ensuring adherence to brand guidelines.
Collaborate with Engineering to obtain legal affidavits for advertising claims.
Represent GM Envolve at trade shows and customer meetings, showcasing products and solutions.
Conduct market research and analyze data to gain marketing insights and uncover competitive opportunities.
Develop creative marketing campaigns for GM products and collaborate with external vendors for promotional events.
Build and manage relationships with internal and external partners, including CRM, agencies, and GM partners.

Requirements

Bachelor's degree
7+ years of experience in Commercial Sales, Product/Brand Marketing, Vehicle Engineering, or Product Development Process
Subject Matter Expert of Heavy/Medium Duty vehicles
Experience conducting presentations, including in large settings
Prior people leadership experience
Ability to travel up to 10%

Nice to Have

Master's degree in Business Administration

Qualifications

Legal ability to operate a motor vehicle on a regular basis
Successful completion of Motor Vehicle Report review

Benefits & Perks

Position may be eligible for relocation benefits
Supportive of work-life balance with a hybrid work model
Comprehensive total rewards resources

Working at General Motors

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion. We embrace the responsibility to lead change that makes the world better, safer, and more equitable for all. We believe in making a daily choice to drive meaningful change through our words, deeds, and culture, fostering a sense of belonging and inclusion for every employee.

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