Consultant, Digital Communications

About the Role

Key Responsibilities

• Develop clear, consistent, and brand-aligned messaging across all communication channels—email, website, landing pages, print letters, internal scripts, SMS, and automated customer responses.
• Partner cross-functionally with design, product, category, and service teams to ensure all communications are accurate, effective, and reflect a seamless customer experience.
• Create and update digital assets, including webpage content and landing pages, using CMS and basic HTML tools where needed.
• Build and execute emails using templated tools within Salesforce Marketing Cloud (SFMC); support testing, segmentation, and campaign personalization.
• Maintain and evolve brand voice documentation to ensure internal consistency across departments.
• Serve as a key partner with Legal and Compliance to ensure all messaging meets regulatory requirements, including HIPAA.
• Contribute to marketing campaign execution through content coordination, asset routing, and collaboration with channel leads.
• Monitor campaign performance and collaborate with analytics to interpret results and continuously optimize messaging strategies.
• Proactively identify gaps or inconsistencies in messaging across the customer journey and recommend solutions.
• Maintain organized records of messaging assets, customer communications, and campaign documentation.
• May perform any additional responsibilities or special projects as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.
• 2-4 years of experience in marketing communications, content strategy, or digital marketing roles preferred.
• Strong writing, editing, and proofreading skills across a variety of formats and customer touchpoints.
• Demonstrated understanding of digital marketing channels (email, web, paid media, and automation).
• Working knowledge of marketing automation platforms (e.g., SFMC), content management systems, and basic HTML preferred.
• Excellent project management and communication skills with the ability to prioritize multiple projects.
• Ability to work independently and as part of a team.
• Experience in a regulated industry (e.g., healthcare, financial services) is a plus.

Nice to Have

• Experience in a regulated industry such as healthcare or financial services.
• Knowledge of HTML and content management systems.
• Experience with marketing automation platforms like SFMC.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field (preferred).
• 2-4 years of experience in relevant marketing or digital roles (preferred).

Benefits & Perks

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs