Consumer Insights Manager

About the Role

Key Responsibilities

• Acts as primary Consumer Insights contact for an institution(s), coordinating efforts to execute research plans.
• Ensures research efforts remain within approved business partner research budget and objectives.
• Provides expert insights and counsel to internal business partners and external vendors based on research findings, covering topics like brand strategy, student satisfaction, and new product development.
• Leads development of multi-year strategic research plans and prioritization for institutions to advance learning goals.
• Independently leads method recommendation and external vendor identification, gaining alignment on study design.
• Manages vendor relationships, directs analysis of research findings, and presents findings to audiences from junior to executive level.
• Manages multiple projects and priorities independently to support internal and external clients.
• Ensures timely, accurate, and appropriate application of analytical models, leading complex analytical studies including segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and forecasts.
• Represents Consumer Insights on multifunctional task forces within and/or across institutions.
• Manages freelance/contract resources and/or junior staff as assigned.
• Synthesizes primary and secondary brand research to develop effective brand positioning and business recommendations.
• Creates fact-based business case documents for internal partner recommendations.
• Performs other duties as assigned and complies with all policies and standards.

Requirements

• Bachelor's Degree in Business, Marketing.
• Eight (8) plus years in consumer marketing research or related areas, with experience in survey research, tracking/brand equity, or advertising research.
• Proficiency in SAS/SPSS and/or other statistical packages.
• Working knowledge of applied statistical methods including regression models, time series analysis, segmentation, conjoint, and factor analysis.
• Strong knowledge of quantitative research methods, database design, and analysis proficiency.
• Adept at questionnaire development, sample design, tabulation, analysis, and reporting.
• Strong written and interpersonal communication skills, including presentation experience.
• Strong research leadership skills with the ability to communicate controversial findings.
• Strong business acumen, negotiating, and influencing skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Nice to Have

• Higher education research experience.
• Working knowledge of industry conventions in data collection and tabulation for survey research.
• Proficiency in Word, Excel, PowerPoint, Access (desirable).

Qualifications

• Bachelor's Degree in Business, Marketing
• Eight (8) plus years in consumer marketing research or related areas

Benefits & Perks

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays