Consumer Insights Manager

About the Role

Key Responsibilities

• Act as the primary Consumer Insights contact for an institution(s), coordinating efforts to execute research plans.
• Ensure research efforts remain within approved business partner research budget and objectives.
• Provide expert insights and counsel to internal business partners and external vendors based on research findings.
• Lead development of multi-year strategic research plans and prioritization for institutions.
• Independently lead method recommendation, external vendor identification, and gain alignment on study design.
• Manage vendor relationships, analyze research findings, and present results to audiences from junior to executive level.
• Manage multiple projects and priorities independently to support internal and external clients.
• Lead highly complex analytical studies including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and forecasts.
• Oversee predictive quantitative modeling in areas such as enrollment projection and media effectiveness.
• Integrate segmentation into annual business and marketing planning processes.
• Represent Consumer Insights on multifunctional task forces within and across institutions.
• Manage freelance/contract resources and/or junior staff as assigned.
• Synthesize primary and secondary research to develop brand positioning and business recommendations.
• Create fact-based business case documents for internal partner recommendations.

Requirements

• Bachelor's Degree in Business, Marketing.
• Eight (8) plus years in consumer marketing research or related areas.
• Experience with design and analysis of survey research, tracking/brand equity, or advertising research.
• Proficiency with SAS/SPSS and/or other statistical packages (preferred).
• Working knowledge of applied statistical methods including regression models, time series analysis, segmentation, conjoint, factor analysis, and choice-based design.
• Strong knowledge of quantitative research methods, database design, and analysis proficiency.
• Experience with data collection and tabulation for survey research, including sampling, crosstab analysis, and multivariate weighting.
• Adept at questionnaire development, sample design, analysis, and reporting.
• Strong written and interpersonal communication skills, including presentation experience.
• Strong research leadership skills with the ability to communicate complex findings effectively.
• Business acumen, negotiation, and influencing skills.
• Ability to think strategically and understand tactical implications.
• Strong analytic and problem-solving skills, with the ability to manage multiple projects in a fast-paced environment.

Nice to Have

• Proficiency with Word, Excel, PowerPoint, and Access (desirable).

Qualifications

• Bachelor's Degree in Business, Marketing.

Benefits & Perks

• Health, dental, vision, life and disability insurance.
• 401k Retirement Program with 6% employer match.
• Participation in Adtalem's Flexible Time Off (FTO) Policy.
• 12 Paid Holidays.
• Participation in an annual incentive program (subject to performance and rules).