Consumer Marketing Specialist - Contractor

About the Role

Key Responsibilities

• Assist in the implementation of campaign strategies to ensure consistent brand messaging and positioning across all channels.
• Collaborate with cross-functional teams (consumer marketing, professional marketing, sales) to execute integrated marketing campaigns that align with brand objectives.
• Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities for brand growth.
• Support the creation and management of marketing collateral, including digital content, print materials, and promotional items.
• Help maintain brand guidelines and ensure adherence to brand standards in all marketing efforts.
• Contribute to social media content creation and management, ensuring content is on-brand and engaging.
• Assist in organizing and participating in events, trade shows, and other promotional activities.
• Conduct research and gather data to support strategic decision-making related to brand positioning.
• Provide feedback to external agencies and social media partners to yield desired business results.

Requirements

• Experience supporting the development and execution of marketing campaigns.
• Ability to collaborate with cross-functional teams and external partners.
• Strong analytical skills to monitor market trends and consumer behavior.
• Experience creating and managing marketing collateral and digital content.
• Knowledge of brand guidelines and standards.
• Excellent organizational and event coordination skills.