Consumer Website Marketing Lead - Commerce

Job Description

About the Role

The Consumer Website Marketing Lead - Commerce will lead all web marketing initiatives across Meta's web commerce initiatives. You will partner with marketers, data analysts, creatives, and engineering teams to deliver on powerful data-driven insights that drive awareness, engagement, and conversion across our commerce websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners' objectives forward in meaningful ways. You will demonstrate cross-functional and direct team leadership, fostering collaboration and innovation and owning outcomes.

Key Responsibilities

Manage a team of full-time web managers, including influencing a global, multi-disciplined workforce, who build and innovate Meta's commerce website
Drive transformation of how marketing and educational experiences are built and distributed across web surfaces
Focus on building new scalable capabilities, experiences, and a roadmap for marketing content and experiences
Lead the development of web initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc., partnering closely with engineering and web development teams
Define, drive, and track key performance indicators and success metrics for the site, content, and web development operations
Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution

Requirements

Bachelor's Degree in Marketing, Business Administration, Technical/Engineering or a related field
10+ years of experience in web marketing or a related field
3+ years of people management experience
Experience leading web marketing efforts for large-scale commerce or e-commerce platforms
Experience managing, mentoring, and developing teams towards achieving ambitious goals in a performance-driven environment
Experience as a strategic thought leader driving commerce solutions and web marketing success through data-driven insights
Experience partnering closely with analytics partners and drawing actionable insights from complex datasets to shape web marketing strategies
Knowledge of SEO, SEM, social media, and content marketing best practices
Global or international marketing experience
Experience in leading web marketing efforts for a comprehensive digital platform
Communication and organizational skills with an emphasized focus on strategic planning and execution
Master's Degree