Content Associate Digital

PGA TOUR

Ponte Vedra Beach, FL

Full Time

Entry Level

about 1 month ago

Job Description

About the Role

This position will be responsible for conceptualizing, creating and distributing compelling content to drive engagement, traffic, conversation and attention around PGA TOUR websites, apps, voice-activated devices, newsletters and other emerging platforms. This position is a passionate storyteller, a creative idea generator and an enthusiastic team player focused on growing the various social media platforms for the PGA TOUR. Non-traditional hours, including nights, weekends, and holidays.

Key Responsibilities

Assist in developing, editing and program content for use on PGA TOUR websites, apps, newsletters and other emerging platforms
Respond to breaking news promptly, ensuring all platforms are up to date on trending conversations
Write and edit news stories under tight deadlines, ensuring accuracy and clarity while covering breaking news events
Produce compelling, timely content that meets industry standards and aligns with Associated Press (AP) style guidelines
Monitor news sources and quickly develop story angles for breaking developments
Maintain high editorial standards, verifying facts and adhering to AP style across all written materials
Collaborate with editors and producers to deliver up-to-the-minute news coverage in a fast-paced environment
Collaborate with other content creators to develop weekly newsletter from conceptualization to completion
Assist in the curation news and video pages within the app with most relevant content
Ensure headlines, URLs and titles are optimized for SEO
Proactively collaborate with writers and other content creators to deliver engaging and immersive content across platforms
Maintain websites and arenas, including checking of links and updating content
Adhere to brand standards and established voice across platforms
Participate in regular creative brainstorming and pitch sessions
Utilize available data to make or adjust programming decisions across platforms
Execute content on behalf of marketing and/or sales initiatives
Adapt to changing editorial conditions in a short time frame
Perform special projects or other duties as assigned

Requirements

Bachelor's degree required. Journalism or Communications preferred
1-3 years' experience in developing content for use on websites and social media platforms
Prior experience updating and maintaining brand, league, team or other corporate platforms preferred
Knowledge of digital media including content creating, best practices, success metrics and emerging platforms
Experience in HTML and Photoshop
Ability to multitask and meet deadlines under pressure in a team environment
Strong writing and editing skills including grammar, style, and spelling
Commitment to high-quality work product that meet brand and fan standards
Design, photo, and video editing skills a plus
Proficient in Adobe Creative Cloud and Microsoft programs
Background in golf preferred; strong interest in golf required