Content Coordinator

About the Role

Key Responsibilities

• Maintain consistent brand voice and messaging across all product verticals and channels such as website, social media, email, and collateral.
• Coordinate with writers, designers, and marketing team members to create cohesive on-brand content.
• Support the creation of marketing collateral.
• Edit and proofread content to ensure accuracy, consistency, and quality.
• Work closely with the marketing team to create social media communications, develop and maintain the content calendar, and analyze related reports.
• Optimize content for SEO, including conducting keyword research and making website SEO improvements.
• Analyze SEO reports and keyword data to make recommendations for content improvements.
• Organize and manage digital asset libraries for easy access by marketing and sales teams.
• Research competitor and market activity, including social media presence, thought leadership, and industry engagement.
• Assist and collaborate with cross-functional teams on internal requests such as presentations or content.
• Lead company-wide efforts for nominations and submissions to industry award entities.

Requirements

• Bachelor's degree in business administration, journalism, marketing, public relations, or a related field.
• 1-4 years of marketing experience including comprehensive writing and editing experience.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Proficiency with Microsoft Office Suite and Adobe Acrobat.
• Expertise in content optimization, managing project deadlines, and maintaining brand voice consistency.
• Strong organizational, analytical, and multitasking skills.
• Ability to troubleshoot issues using creative and critical thinking.
• Effective communication skills, both written and oral, with active listening abilities.
• Ability to establish and develop effective working relationships with colleagues and clients.
• Ability to modify priorities and deadlines in response to changing conditions.

Nice to Have

• Experience with managing digital asset libraries.
• Experience in researching market activity and digital presence of competitors.

Qualifications

• Bachelor's degree in a relevant field.