Thought Leadership Content Strategist

About the Role

Key Responsibilities

• Support the development of content strategy for Adobe's enterprise thought leadership program, including persona-based narratives aligned to defined customer journeys.
• Use data and insights to refine content and draft creative briefs that synthesize industry trends, expert input, and research into insightful, audience-centric stories.
• Collaborate with creative teams and SMEs to ensure strategic alignment, accuracy, tone, and visual impact.
• Co-lead large-scale research projects with third-party vendors that can be developed into global research outputs such as reports, data visualizations, articles, and executive presentations.
• Prepare content for amplification following established metadata, taxonomy, and version control standards to ensure easy discovery and reuse across the enterprise.
• Enable the broader marketing ecosystem to understand strategy, available content, and usage through communication collaborator meetings.
• Maintain and update content in supply chain tools, and contribute to regular updates for leadership.
• Track and report on content performance metrics and share optimization insights with team members.
• Influence the documentation of content intake workflows specific to Thought Leadership cycles.
• Maintain collaboration spaces (e.g., SharePoint, content trackers) to ensure teams have organized, accessible resources, and audit regularly for accuracy, relevance, and usability.
• Support campaign and channel managers to recommend content alignment and assist with activation in relevant paid, earned, and owned channels.
• Collaborate with web program managers, writers, and designers to ensure all content created is optimized for discoverability and engagement on business.adobe.com.

Requirements

• 8+ years of Content Strategy or related experience.
• Experience with enterprise-scale, multi-channel content planning and execution.
• B2B marketing experience desired.
• Experience marketing customer experience/martech software.
• Experience working with sr. leadership is a plus but not required.
• Experience working with Workfront.
• Bachelor's Degree or equivalent work experience.

Nice to Have

• Experience with research projects and data visualizations.
• Knowledge of metadata, taxonomy, and version control standards.
• Familiarity with content management tools and enterprise marketing ecosystems.

Qualifications

• Bachelor's Degree or equivalent work experience.

Benefits & Perks

• Competitive salary range of $89,200 - $203,000 annually, depending on location and experience.
• Opportunities for career growth and development.
• Inclusive and respectful work environment.
• Access to Adobe’s employee experiences and resources.