Content Director

About the Role

Key Responsibilities

• Lead content for the SupplySide Supplement Journal brand, ensuring it is high-quality, on point, and valuable across all platforms.
• Collaborate with editorial, marketing, and sales teams to develop new ideas and ensure content performs well.
• Build strong relationships with professionals in the supplement space to grow audience and engagement.
• Guide the editorial team on big-picture content strategy, audience resonance, and alignment with business goals.
• Create content scopes for calendared content and oversee execution to meet objectives.
• Solicit outside contributors and freelance writers, assign content, and provide direction, feedback, and edits.
• Brainstorm speaker ideas and moderate conference programming for SupplySide events, both onsite and virtual.
• Work with the Conference Content Director and industry subject matter experts on conference and webinar content.
• Generate article ideas and oversee content production in collaboration with the editorial team.
• Partner with sales to develop content that meets audience needs and sales objectives.
• Collaborate with the art department to ensure editorial designs align with brand voice.
• Develop editorial calendars in coordination with senior leadership and sales.
• Guide managing and associate editors on digital content decisions, design, and process improvements.
• Manage HR responsibilities for direct reports, including timecard approval and PTO requests.
• Stay informed on industry trends, review competitive environment, and gather market data for content planning.
• Engage with industry stakeholders, participate in industry events, and develop market relationships.
• Attend trade shows and conferences to gather information and network with clients and audience members.
• Speak, present, and moderate at online and in-person industry events.
• Manage freelancer relationships, assign articles, ensure deadlines, and oversee content quality.
• Ensure website content is current and featured content is updated regularly.
• Monitor external publications and sources to stay up-to-date with marketplace trends.
• Communicate with content team and stakeholders via meetings and internal channels.

Requirements

• Experience in content creation, editing, or editorial leadership, preferably in a media or publishing environment.
• Strong collaboration and leadership skills to guide teams and work across departments.
• Ability to develop and oversee content strategies aligned with brand and business goals.
• Excellent communication skills for engaging with industry professionals and internal teams.
• Experience managing freelance contributors and content budgets.
• Knowledge of industry trends, market data analysis, and competitive environment review.
• Ability to moderate and present at industry events and conferences.
• Proficiency in managing editorial calendars and digital content platforms.
• HR management experience for direct reports, including performance and process oversight.

Nice to Have

• Previous experience in the supplement or CPG industry.
• Experience with conference programming and speaker moderation.
• Networking skills within industry trade organizations and online forums.
• Familiarity with digital marketing and web content management tools.

Qualifications

• Not explicitly specified; relevant experience in content leadership or editorial roles is implied.

Benefits & Perks

• Not specified in the description.