Content Director

About the Role

Key Responsibilities

• Lead content for the SupplySide Supplement Journal brand, ensuring it supports content strategies and brand goals.
• Create content scopes for calendared content and oversee their execution to meet objectives.
• Solicit outside contributors and freelance writers, assign content, and provide direction, feedback, and edits.
• Brainstorm speaker ideas and moderate conference programming for SupplySide events, collaborating with the Conference Content Director.
• Work closely with the editorial team on generating article ideas and overseeing content alignment with brand vision.
• Collaborate with content team members on topic brainstorming, editing, and optimizing content delivery.
• Partner with the sales team to develop content that meets audience needs and sales objectives.
• Coordinate with the art department to ensure editorial designs align with brand voice.
• Develop editorial calendars in coordination with senior leadership and sales.
• Guide managing and associate editors on digital content decisions, design direction, and process improvements.
• Manage HR responsibilities for direct reports, including timecard approval and PTO requests.
• Stay informed on industry trends, review the competitive environment, and gather market data for content planning.
• Engage with industry stakeholders, participate in industry events, and develop relationships with target audiences.
• Attend trade shows and conferences to gather information and network with clients and audience members.
• Speak, present, and moderate at online and in-person industry events.
• Manage relationships with freelancers and contributors, ensuring deadlines and content objectives are met.
• Manage website content updates and featured content.
• Ensure deadlines are met and production runs smoothly.
• Monitor external publications and sources to stay current with marketplace trends.
• Communicate regularly with content team members and stakeholders via meetings and internal channels.
• Edit all calendared content as appropriate.

Requirements

• Experience in content creation, editing, or editorial leadership.
• Strong collaboration and team management skills.
• Ability to develop and oversee content strategies and calendars.
• Excellent communication and relationship-building skills, including with industry stakeholders.
• Knowledge of industry trends and market data analysis.
• Experience managing freelancers and contributing writers.
• Ability to coordinate with multiple departments including editorial, marketing, sales, and art.
• Proficiency in digital content management and editing.
• Experience in moderating or speaking at industry events.
• Strong organizational skills and attention to deadlines.

Nice to Have

• Experience in the supplement or CPG industry.
• Previous experience with conference programming and moderation.
• Familiarity with trade organizations and industry networking.

Qualifications

• Not explicitly specified; implied experience in content leadership or related fields.

Benefits & Perks

• Not specified in the description.