Content Manager

About the Role

Key Responsibilities

• Write and edit compelling content across email, website, blog, app, SMS, social media, print, and in-clinic signage.
• Translate campaign briefs into brand-aligned messaging for both national and local marketing efforts.
• Develop messaging for digital advertising campaigns across platforms like Meta, YouTube, TikTok, and Google.
• Contribute to Spanish-language content development and localization for multicultural campaigns.
• Collaborate with cross-functional teams and agencies to support campaign strategy and creative execution.
• Assist with social media and reputation management by responding to comments and reviews in line with brand guidelines.
• Support the creation and optimization of SEO-focused content, including blogs and web pages.
• Partner with PR and SEO teams to implement backlink strategies and improve organic visibility.
• Write content for lifecycle marketing initiatives, including automated email, SMS, and app notifications.
• Support the execution of promotional campaigns across multiple touchpoints, ensuring consistency and alignment with brand standards.
• Manage content intake, approvals, timelines, and documentation using project management tools like Asana.
• Maintain a consistent voice and tone across all platforms and content types.

Requirements

• Exceptional writing and editing skills, with the ability to adapt voice and tone across channels.
• Experience writing across multiple platforms, including email, social, web, and print.
• Strong organizational and project management abilities, with comfort handling multiple deadlines.
• Understanding of SEO best practices and how content supports discoverability and ranking.
• Familiarity with lifecycle marketing and digital content automation tools.
• Experience with community management and public engagement on social and review platforms.
• Spanish-language fluency is a plus.
• Collaborative mindset, with a history of working cross-functionally and with creative teams.

Nice to Have

• Spanish-language fluency.

Qualifications

• Experience in content creation, editing, and digital marketing.
• Knowledge of SEO and content automation tools.
• Ability to work cross-functionally and handle multiple deadlines.

Benefits & Perks

• Salary: $65,000 - $75,000 DOE, plus a short-term incentive program.
• Medical, Dental, Vision insurance.
• 401(k) with company match.
• Paid Time Off (PTO) accrual.
• Work/life balance with hybrid schedule and shorter meetings.
• On-site gym and fully stocked kitchen.
• Company-sponsored events and contests.
• Comprehensive health benefits and a complimentary Joint membership.
• Career development through coaching, training, and regular communication.
• Employee recognition initiatives including the 'Action Hero Award'.