Content Marketing Director

About the Role

Key Responsibilities

• Build and maintain a comprehensive content and communications strategy aligned to revenue goals, product priorities, and customer needs.
• Own the content roadmap, ensuring the right mix of thought leadership, educational, and conversion-focused content across the funnel.
• Ensure seamless integration across paid, earned, owned, and shared channels.
• Define key KPIs and implement processes for regular content performance reviews.
• Lead the creation of high-quality content: blogs, whitepapers, case studies, eBooks, videos, presentations, newsletters, and more.
• Develop a high-impact external newsletter strategy that builds and engages an audience of B2B marketers, drives demand, humanizes leadership, and accelerates the sales pipeline.
• Shape and maintain a consistent brand voice and editorial tone across all assets.
• Collaborate with subject matter experts to extract insights and develop impactful narratives.
• Develop a strong, engaging presence on LinkedIn and other relevant platforms.
• Drive audience growth, internal/executive advocacy, and organic reach.
• Identify trends and opportunities to insert Pipeline360 into relevant industry conversations.
• Oversee website content strategy and updates in partnership with design and development resources.
• Ensure content is SEO-optimized and structured for discoverability and engagement.
• Leverage tools like SEMrush, Ahrefs, or GA4 to monitor and enhance content performance.
• Drive corporate storytelling through proactive PR campaigns and agency collaboration.
• Own internal communication efforts to align teams around brand, product, and GTM updates.
• Craft executive content such as LinkedIn posts, bylines, and speaking abstracts.
• Manage and scale a network of agencies, freelancers, and creative partners to support content execution.
• Set goals, timelines, and quality standards for outsourced content initiatives.
• Build a cost-effective content operation that scales with company growth.

Requirements

• 8-10+ years of B2B content marketing experience with proven success in strategic planning and execution.
• Strong editorial background with expertise in messaging, voice, tone, and long-form storytelling.
• Deep understanding of buyer journey mapping, persona-based content, and ABM strategies.
• Proficiency with platforms like HubSpot, WordPress, GA4, and AI-powered content tools such as Jasper or ChatGPT.
• Skilled at measuring and optimizing content performance with a data-first mindset.
• Experience managing external partners and leading content teams, whether freelance or in-house.
• Ability to work cross-functionally and manage multiple projects in a fast-paced, growth-stage environment.

Nice to Have

• Experience in demand generation or marketing technology space.
• Knowledge of SEO best practices and tools like SEMrush, Ahrefs.
• Experience with executive communications and thought leadership content.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• High-impact role that directly fuels pipeline and brand authority.
• Remote-first culture with flexibility and autonomy.
• Opportunity to shape the narrative in a fast-growing space with strong executive support.
• Competitive salary and performance bonuses.
• Collaborative team environment with marketers, sales leaders, and innovators.