Content Marketing Manager - AI

Appian

Mclean, VA

Full Time

Senior

27 days ago

Job Description

About the Role

We are seeking an experienced and passionate Content Marketing Manager to deliver compelling, differentiated content on AI, automation, and process orchestration. This role involves crafting go-to-market messaging, driving thought leadership, and executing integrated global campaigns. The position is based at our headquarters in McLean, Virginia, where in-person collaboration is highly valued to foster our culture of teamwork and shared ideas.

Key Responsibilities

Create, maintain, and execute a campaign content strategy and editorial calendar, in close collaboration with product strategists, campaign managers, and subject matter experts.
Produce crisp, value-based content at scale across the buyer's journey, including thought leadership assets, SEO content, web copy, ad copy, sales enablement materials, video scripts, and emails.
Lead with curiosity by interviewing subject matter experts and understanding the key value propositions and impact of product capabilities such as AI, data fabric, automation, and process orchestration.
Translate marketing data into actionable recommendations, run A/B tests, assess results, and share learnings to optimize messaging.
Communicate and collaborate with other marketing leaders to plan, produce, and distribute content supporting campaign goals.
Utilize creativity to brainstorm new content ideas and formats based on interviews, content performance data, competitive research, SEO research, and market trends.
Take ownership of the full content marketing journey, including auditing and updating existing content and identifying gaps and opportunities.

Requirements

5+ years of content marketing, inbound marketing, corporate communications, brand journalism, or related experience within enterprise software.
Excellent writing and editing skills with original bylines/content to support.
Experience writing about related technologies, including artificial intelligence (AI), business process management (BPM), automation, case management, CRM, Platform-as-a-Service (PaaS), and data fabric preferred.
Ability to create content for every stage of the buyer's journey and for various channels and audiences.
Proven track record of developing content-based programs to drive awareness, engagement, and demand generation with target audiences.
Able to think critically and creatively while multitasking and meeting strict deadlines.
BA/BS degree or equivalent in a relevant discipline.

Nice to Have

Experience writing about related technologies, including artificial intelligence (AI), business process management (BPM), automation, case management, CRM, Platform-as-a-Service (PaaS), and data fabric.

Working at Appian

Appian was built on a culture of in-person collaboration, which is a key driver of our mission to be the best. Employees are expected to be in the office 5 days a week to foster that culture and ensure continued shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

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