Content Marketing Manager

About the Role

Key Responsibilities

• Write to drive demand by planning and producing high-impact content—landing pages, emails/nurtures, blogs, customer stories, ebooks/white papers, reports, and ad copy—mapped to personas (product, engineering, QA) and funnel stages.
• Own webinars end-to-end by building topics, recruiting speakers (customers, SMEs, partners), creating decks and promos, hosting and moderating live sessions, and turning recordings into always-on assets.
• Make video and social media content more effective by scripting short-form videos, customer interview clips, and product explainers; repurposing long-form content into threads, carousels, and clips; partnering with Design to publish and promote assets.
• Champion customer proof by sourcing, interviewing, and writing compelling case studies and speaker abstracts that highlight the importance of crowdtesting in clients' success; supporting ABM outreach to target customers and prospects.
• Measure and iterate by tracking performance, A/B testing headlines and CTAs, and sharing insights and next steps.
• Scale what works by building reusable templates, playbooks, AI prompts, and distribution checklists to maximize reach across email, paid, social, web, and sales channels.

Requirements

• 5+ years in B2B content marketing (SaaS or services), ideally selling to enterprise buyers and technical personas (engineering, QA, product, dev).
• Exceptional writing skills with a portfolio demonstrating range: concise copy that converts and technical long-form work that educates.
• Webinar experience—comfortable promoting, hosting, and interviewing customers and industry experts.
• Video and social media fluency—able to brief or script short-form videos and adapt content for LinkedIn/X/YouTube.
• Tools familiarity: GA4/analytics, CMS (Wordpress or equivalent), webinar platforms, social scheduling, generative AI, and marketing automation.
• Proven collaboration skills—confident interviewing senior stakeholders, distilling complex concepts, and working cross-functionally with Product, Sales, Design, and external agencies.
• Degree: BA/BS in marketing, communications, or related field (or equivalent experience).

Nice to Have

• Experience with AI tools and prompts for marketing content creation.
• Experience working with global brands and international teams.
• Knowledge of digital marketing trends and emerging technologies.

Qualifications

• BA/BS in marketing, communications, or related field (or equivalent experience).

Benefits & Perks

• Competitive salary range of $90,000 - $100,000.
• Flexible work environment with top talent from across the globe.
• Opportunities for career advancement and exposure to well-known, global brands.
• Structured onboarding, in-house knowledge sessions, and access to virtual courses.
• Incorporation of AI and new technologies to boost productivity.
• Supportive culture emphasizing teamwork, innovation, and transparency.