Content Marketing Manager, Fuel iX

About the Role

Key Responsibilities

• Craft memorable stories and implement a content strategy showcasing Fuel iX's brand, thought leadership, and product offerings.
• Execute a full-funnel content marketing plan aligned to the customer journey.
• Support our 'Always On' learning content calendar tailored for enterprise audiences.
• Create diverse content assets such as articles, eBooks, research papers, videos, infographics, slides, podcasts, and webinars to support campaigns and sales enablement.
• Create and manage written content including social media, web, and ad copy.
• Work closely with SMEs to ensure content relevancy and accuracy.
• Support video content creation and atomization by collaborating with experts.
• Optimize and repurpose content to maximize impact across channels.
• Maintain the editorial calendar and support growth marketing with content for integrated campaigns.
• Analyze content performance to optimize strategies and align with business objectives.
• Align content strategies with business objectives and use data-driven insights to refine strategies and demonstrate ROI, focusing on traffic growth, engagement, conversions, lead quality, sales pipeline influence, and SEO performance.

Requirements

• 3+ years in content marketing with experience in AI, SaaS, or enterprise software.
• Firm understanding of complex technical concepts in the generative AI field.
• Experience growing organic social media presence and cross-channel promotion.
• Excellent writing and editing skills across formats and audiences.
• Skilled at AI-generated content creation and marketing.
• Proven track record in multi-channel copywriting with samples required.
• Experience driving the strategy for video content creation and distribution.
• Strong cross-functional collaboration and analytical skills.
• Knowledge of SEO best practices and content optimization techniques.

Nice to Have

• Proficiency in or willingness to learn Webflow, Canva, Hotjar, Google Analytics, Google Suite, Salesforce, and Pardot.

Qualifications

• Educational background is not explicitly specified, but experience in content marketing and technical understanding are emphasized.

Benefits & Perks

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums).
• Life & Disability Insurance.
• 401K matching.
• Flexible paid time off & paid company holidays.
• Parental Leave.
• Employee Share Purchase Plan.
• Employee Assistance Program (EAP).
• And more!