Content Marketing Specialist

Standard Calibrations

Chesapeake, VA

Full Time

Mid Level

5 days ago

Job Description

About the Role

The Content Marketing Specialist will be a modern content creator responsible for producing engaging visual and written materials across multiple platforms. This role requires a strong blend of graphic design, copywriting, merchandising, digital marketing, and e-commerce skills, with an eagerness to explore and leverage AI tools for content development and campaign optimization. The ideal candidate has 3-5 years of hands-on marketing experience, thrives in a fast-paced environment, and brings creative ideas that help tell SCI's story while driving qualified leads and e-commerce growth through Shopify.

Key Responsibilities

Design and develop visual content including graphics, presentations, digital ads, trade show displays, and branded collateral.
Write and edit compelling copy for social media, website, email campaigns, and client-facing materials.
Create content and landing pages to support digital paid advertising campaigns that drive qualified traffic to SCI's Shopify site for lead generation and e-commerce sales.
Support brand merchandising efforts (e.g., uniforms, giveaways, trade show materials) to maintain consistent brand identity.
Create and manage short-form video content for digital campaigns (social media, website, presentations).
Capture and edit photography (products, events, team) for use in marketing channels.
Manage and update SCI's website, Shopify store, and social media presence to align with branding and business goals.
Experiment with and adopt AI tools for content generation, marketing automation, and analytics.
Partner with Sales, Operations, and Leadership to create customer-focused storytelling for campaigns, proposals, and outreach.
Track performance of digital campaigns, landing pages, and e-commerce sales to recommend optimizations.

Requirements

3-5 years of professional marketing, communications, or design experience.
Strong portfolio of visual, written, and digital marketing content.
Proficiency with graphic design tools (Adobe Creative Suite, Canva, Figma, or similar).
Strong copywriting and editing skills for both digital and print.
Experience in digital paid advertising (Google Ads, LinkedIn Ads, or Meta Ads) including content and landing page development.
Familiarity with Shopify or other e-commerce platforms.
Experience with video editing (Premiere Rush, CapCut, Canva Video, or similar).
Knowledge of or interest in AI-driven marketing tools (ChatGPT, Jasper, MidJourney, etc.).
Familiarity with web content management systems (WordPress, Wix, etc.).
Experience with email marketing platforms (Mailchimp, HubSpot, Constant Contact, etc.).
Photography skills (basic product or event photography).
Experience in B2B or government/industrial marketing preferred.
Bachelor's degree in Marketing, Communications, Design, or related field preferred.

Nice to Have

Experience in B2B or government/industrial marketing.

Qualifications

Bachelor's degree in Marketing, Communications, Design, or related field (preferred).

Benefits & Perks

Opportunity to shape the marketing function at a growing company with government and commercial reach.
Be part of a culture built on Operational Excellence, continuous improvement, and innovation.
Hybrid of creative content work and strategic impact — helping build SCI's brand and digital growth for the future.

Working at Standard Calibrations

This job operates in a professional office environment. SCI is committed to safe operations and practices, maintaining a safe working environment even in hazardous work environments. The culture emphasizes operational excellence, continuous improvement, and innovation.

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