Content Planner

WPP

Lima, OH

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. In Perú, we are seeking talented individuals for the position of Content Planner, responsible for defining the direction and messaging of campaigns to meet digital media objectives.

Key Responsibilities

Desarrollar la estrategia de contenido de las campañas.
Desarrollo de la investigación y análisis de mercado, competencia y público objetivo.
Planificar y coordinar la creación de contenido de acuerdo a la estrategia de la campaña.
Definir los KPIs y métricas para la medición del rendimiento de la campaña.
Colaborar en la creación de contenido.
Investigar las últimas tendencias y/o tecnologías.

Requirements

Formación profesional: A Comunicaciones, Marketing o afines.
Experiencia de 3 años como Content, idealmente en campañas de performance.
Experiencia en generación, edición y manejo de contenidos.
Experiencia en cuentas de alto volumen de inversión en digital.
Experiencia en cuentas de e-commerce, sector educación, Retail (deseable).
Experiencia con herramientas de medición, Google Ads, Meta Business Manager, TikTok Ads, Linkedin Ads, Programmatic, Google o Adobe Analytics, Adserving (Sizmek o DCM), Google Tag Manager, Looker Studio.

Working at WPP

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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