Content Strategist

About the Role

Key Responsibilities

• Apply business, industry, and marketing knowledge to determine effective positioning.
• Ask thoughtful questions and make meaningful connections to ensure messaging integrates with the holistic partner, advisor or consultant, client, and/or participant experience.
• Oversee product and launch communications across the customer journey.
• Create clear and engaging copy that adheres to brand standards and is tailored to the audience.
• Write for a variety of formats, including digital/print, short and long form, and dynamic content platforms that use technology, logic, and data to generate personalized experiences.
• Communicate technical topics in a simplified manner.
• Provide general editorial direction and support.
• Participate in periodic content audits to ensure materials remain current and compliant.
• Utilize Microsoft® Office Suite—Word®, PowerPoint®, and Excel®—as well as AI and digital marketing tools for omni-channel, multi-media meaningful, measurable content generation.
• Work within web-based email, project management, and CMS software tools to assist in the production and management of work.
• Participate in and adhere to quality control best practices related to proofreading, managing reviews, and securing approvals.
• Consult and collaborate with key internal and external stakeholders and leaders to secure buy-in for ideas.
• Lead, support, and motivate project teams.
• Represent marketing to provide status updates, planning decisions, innovative solutions, and brand governance.
• Apply lessons learned and metrics to benchmark success and continually improve outputs and experiences.
• Provide team coaching on content marketing best practices especially related to digital marketing trends and tools.
• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus.

Requirements

• Minimum of 7 years of related experience with a concentration in financial services and the marketing discipline.
• Samples and portfolio required.
• Four-year college degree in marketing, communications, or related field.
• Exceptional writing and editing skills.
• Strong digital marketing skill set, including copywriting and best practices for writing for apps, email, and web.
• Ability to manage complex projects independently and keep things moving with a ‘startup mentality'.
• Strong attention to detail related to material accuracy, data, logic, consistency, brand standards, and proofreading.
• Strong communications and presentation skills—dynamic, creative, persuasive, and succinct.
• Experience leveraging AI for marketing is preferred.
• Visionary with ability to translate ideas into tactics and influence outcomes.
• Out-of-the-box thinker with a passion for creating content that inspires, motivates, and converts interest into action.
• An understanding of a regulated industry; financial services experience a plus.
• Decision-making, problem-solving, and follow-through skills.
• Ability to work successfully in a team environment and adapt to changing needs.

Nice to Have

• Retirement industry experience.
• Agency experience.
• Experience writing for digital marketing focused on SEO.

Qualifications

• Four-year college degree in marketing, communications, or related field.

Benefits & Perks

• Base salary range of $75-110k, exclusive of bonuses and benefits.
• Additional rewards and benefits may include: 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc.
• For more information, please visit careers.ascensus.com/#Benefits.