Content Strategist

About the Role

Key Responsibilities

• Develop and implement comprehensive content strategies that align with business objectives and target audience needs.
• Collaborate with marketing design and product teams to ensure cohesive messaging across all digital channels.
• Create and optimize personalized copy for site merchandising ensuring it resonates with the target audience and enhances user experience.
• Craft engaging and persuasive copy for paid ads including search and online ads to drive traffic and conversions.
• Develop organic and paid social media content that captures attention and encourages audience interaction.
• Write compelling email copy that drives engagement and supports marketing campaigns.
• Analyze content performance metrics to refine strategies and improve effectiveness.
• Stay updated with industry trends and best practices to ensure content remains relevant and competitive.
• Manage content calendars and ensure timely delivery of all content assets.
• Provide guidance and feedback to junior content creators to maintain high-quality standards.
• Collaborate with SEO specialists to optimize content for search engines and improve visibility.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.
• Utilize data-driven insights to inform content decisions and enhance audience engagement.

Requirements

• Possess a strong background in content strategy with a focus on personalization and digital marketing.
• Demonstrate expertise in crafting copy for site merchandising paid ads and social media platforms.
• Exhibit excellent writing and editing skills with a keen eye for detail.
• Have experience in analyzing content performance and making data-driven decisions.
• Show proficiency in collaborating with cross-functional teams to achieve common goals.
• Display a deep understanding of brand voice and the ability to maintain consistency across channels.
• Be adaptable to changing trends and able to quickly learn new tools and technologies.

Nice to Have

• Certifications such as Certified Content Strategist or Digital Marketing Certification.

Qualifications

• Certifications Required: Certified Content Strategist Digital Marketing Certification

Benefits & Perks

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan