Content Strategist

Appfolio

Atlanta, GA

Full Time

Mid Level

114k-143k

9 days ago

Job Description

About the Role

AppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. We are looking for a Content Strategist to develop and lead new content programs. This role will spearhead the ideation, development, and execution of innovative content programs across various formats (video, podcast, written, etc.) to support marketing objectives and target high-value prospect accounts, and support customer marketing growth initiatives.

Key Responsibilities

Innovate and execute cutting-edge content strategies across various channels (video, podcasts, webinars, etc.) to meet customer acquisition and growth objectives.
Own the planning, production, and distribution of video, webinar, and podcast content, including managing external vendors, internal resources, and ensuring high-quality output.
Collaborate closely with marketing, sales, and product teams to identify content opportunities and serve as an internal expert on emerging content trends and best practices.
Contribute directly to content creation by writing compelling copy for various platforms and editing and refining content from other contributors to maintain brand voice and quality standards.
Maximize content reach and effectiveness by harnessing expertise in AI-driven tools and advanced SEO strategies to enhance discoverability, user engagement, and conversion pathways.
Using data analytics, monitor content performance, identify areas for improvement, and iteratively refine content strategies to achieve key results.

Requirements

At least 3 years of experience in content marketing.
Direct experience using AI tools for content development and distribution.
Proven experience developing and executing new content programs.
Strong understanding of SEO principles and content optimization best practices.
Excellent writing, editing, and proofreading skills.
Exceptional project management and organizational skills.
Strong ability to interpret data to measure content performance.
Effective communication and interpersonal skills.

Nice to Have

Experience working with a highly-skilled and innovative marketing content team.
Experience in leveraging AI-powered tools and AEO/SEO strategies.

Qualifications

Relevant experience in content marketing and content program development.
Experience with AI tools and content distribution.
Knowledge of SEO principles and content optimization.

Benefits & Perks

Competitive salary range of $114,400 - $143,000 based on skills, education, and experience.
Part of a comprehensive Total Rewards package.
Eligibility for additional benefits and discretionary bonuses.
Regular full-time employee benefits.

Working at Appfolio

AppFolio fosters a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. The company values innovation, collaboration, and a shared commitment to creating extraordinary outcomes for customers, communities, and employees. Employees are encouraged to shape content strategy and directly impact company growth while working alongside passionate marketers, creatives, and industry leaders.

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