Content Strategist

About the Role

Key Responsibilities

• Leads and coaches team reporters.
• Helps guide the news organization in covering topics and issues most important to key audiences.
• Works with the digital strategist and audience team members to adjust content direction as data dictates.
• Works with marketing and advertising colleagues on content initiatives, ranging from new products to native advertising and content sponsorships.
• Oversees content strategy for your team, using data and audience analysis to focus on target audience needs.
• Directs content creation team and collaborates with the digital strategist and audience team to ensure a steady flow of quality content across platforms.
• Collaborates with the production team to ensure the right mix of content to maximize user experiences each day.
• Directs and champions investigative and First Amendment journalism.
• Monitors real-time metrics to develop a clear picture of audience needs.
• Provides excellent customer service, helping readers find answers and solutions.
• Represents the newspaper to community leaders and members of the community.

Requirements

• Bachelor's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• At least three years of media management experience.
• Proven proficiency in applying analytics to content strategy.
• Strong communication and collaboration skills.
• Exposure to deadline-driven environment.
• Exceptional planning and organizational skills.
• Social-media and SEO knowledge.
• Self-motivation and self-direction.