Content Writing Specialist

About the Role

Key Responsibilities

• Write and edit high-quality, persuasive content for B2B marketing materials including blogs, press releases, presentations, case studies, whitepapers, digital campaigns, and other creative pieces.
• Serve as a steward of NFI's brand voice and ensure that tone and messaging across all content align with the brand's sales and marketing goals.
• Repurpose and adapt content across multiple formats (e.g., turning a blog post into social copy or email messaging) to maximize its reach and impact.
• Conduct research on industry trends, competitor content, and the target audience's needs to inform content creation and ensure relevancy.
• Collaborate with marketing, design, sales, and operations teams to develop content that supports lead generation and brand awareness.
• Maintain a content calendar and ensure all projects meet deadlines.
• Support SEO initiatives through keyword optimization and digital best practices.
• Assist in measuring content performance through analytics tools and provide insights to increase engagement and conversions.
• Assist with reputation management initiatives, contributing to the process when needed.

Requirements

• Minimum 3-5 years of experience working in a corporate marketing or advertising agency environment.
• Bachelor's degree in English, Marketing, Communications, Journalism, PR, or a related field, or equivalent experience.
• Strong writing and editing skills with exceptional attention to detail, grammar, and style.
• Ability to adapt voice and tone across multiple audiences and formats.
• Strong organizational skills with the ability to manage multiple projects and shifting priorities.
• A portfolio of professional writing samples (digital and/or print).
• Ability to think creatively and develop new content ideas that engage a B2B audience.
• Familiarity with content marketing, digital platforms, and email marketing best practices.
• Basic understanding of SEO principles, keyword research, and content optimization for search engines.
• Comfortable researching industry topics, trends, and audience needs.
• Familiarity with content management systems like WordPress or HubSpot, and project management tools like Monday.com.

Nice to Have

• Experience in B2B logistics, transportation, supply chain, SaaS, or technical industries.

Qualifications

• Educational background in English, Marketing, Communications, Journalism, PR, or related field.

Benefits & Perks

• Base salary range of $54,210.00 - $72,280.00.
• Eligible for an annual discretionary bonus targeted at 3%.
• Robust benefit program including Medical, Dental, Vision, Prescription Drug Coverage.
• 401k Plan, Wellness Program, Life Insurance, Paid Time Off, Paid Parental Leave, among other benefits.