Digital Executive Producer

Nexstar Media Group

Los Angeles, CA

Full Time

Senior

90k+

1 day ago

Job Description

About the Role

KTLA, the #1 station in the nation's #2 market, is hiring for a Digital Executive Producer to oversee the digital content production and distribution as well as oversee the social media strategy for KTLA. This position involves overseeing all digital editorial content published and distributed on KTLA.com and across KTLA's social media channels to ensure editorial sound, high-quality content that meets audience engagement targets. The Digital Executive Producer will also be responsible for daily content production, providing guidance on content creation, leading and mentoring digital producers, identifying opportunities for audience engagement, and overseeing various digital projects. The role requires an inspirational innovator, an experienced leader, a digital audience expert, and an expert multi-tasker who understands how to grow distribution platforms to maximize readership while maintaining high editorial standards.

Key Responsibilities

Assists in leading, training and coaching the digital team to create compelling, audience-focused content across all digital platforms.
Attends editorial meetings and serves as bridge between broadcast and digital in the newsroom.
Writes headlines and stories that increase pageviews, and packages content to align with the station's key performance indicators (KPIs).
Works with digital staff to participate in and ensure aggressive production of compelling content with heavy emphasis on breaking news.
Evaluates website traffic trends to make decisions on daily content and longer-term content development to grow KTLA's digital audiences.
Responsible for planning and implementing special coverage projects, including live parades, telethons, races, and red-carpet events.
Promotes news content on social media and utilizes social channels to enhance the brand.

Requirements

Previous experience as a digital leader in a local or national news operation preferred.
5+ years of experience in digital storytelling and digital journalism.
Deep understanding of the social media landscape and how to create video content that resonates with audiences.
Experience building specialized online content (investigative, elections, weather, etc.).
Strong social media management experience with Facebook, X, Instagram, Tik Tok and YouTube.
Experience with Social News Desk is a plus.
Knowledge of SEO best practices, analytics tools, and AP Style.
Organized, technical problem solver and quick decision maker.
Enjoys working in teams and has excellent interpersonal skills.
Ability to learn new technology independently and quickly.
Able to take direction and quickly implement new ideas.
Comfortable adapting to industry changes and thriving under pressure.
Self-motivated with a competitive spirit and assertive personality.
Willingness to work nights and weekends.
Strong understanding of Google Search Console, Adobe Analytics, or Google Analytics.