Senior Content Marketing Manager

About the Role

Key Responsibilities

• Own the Content Playbook: Develop and execute a comprehensive content strategy that establishes Kognitos as a leader in AI automation, blending product-led growth tactics with brand narratives.
• Become an Influential Face of Kognitos: Create, script, shoot, edit, and host engaging short-form video content for platforms like LinkedIn, X(Twitter), and YouTube to clearly communicate the product's value.
• Translate the Technical into the Tangible: Work closely with founders, engineers, and marketing teams to understand Kognitos deeply and distill complex concepts into clear, captivating content for a B2B audience.
• Master an AI-First Workflow: Use AI-driven tools (e.g., GPT-4, Descript, Midjourney, CapCut) as creative partners to accelerate workflow and amplify output.
• Measure What Matters: Own analytics for content performance, connect work to lead generation, pipeline influence, and brand awareness, and iterate based on data.
• Collaborate to Win: Partner with marketing and sales teams to ensure content supports all stages of the funnel, from awareness to sales enablement.

Requirements

• 5-8 years of experience in a content creation and strategy role within a B2B SaaS or enterprise technology company, with a proven track record.
• A strong portfolio of video content, with the ability to articulate the strategy behind creations and the business results achieved.
• Extensive experience with modern marketing and sales platforms such as Hubspot, Salesforce, HootSuite, Google Analytics, SEMrush, and Ahrefs.
• Hands-on expertise with an AI-first content workflow, including generative AI tools (e.g., ChatGPT), video/audio editors (e.g., Descript, CapCut), and image generators (e.g., Midjourney).
• Exceptional on-camera communication skills, with experience hosting webinars, demos, or social media videos.
• Proficiency in using analytics to measure content performance, track KPIs like engagement and conversions, and optimize strategies.
• Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field.

Nice to Have

• Experience living on platforms like LinkedIn and X(Twitter) with strong instincts for content performance.
• Belief that "show, don't tell" is key to marketing complex products.
• Preference for collaborative workshopping with engineers over lengthy meetings.
• View content as a product that should be built, shipped, and iterated with the user in mind.
• Autonomy and impact-driven work style.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field.

Benefits & Perks

• Opportunity to shape the future of AI-driven automation.
• Work with top engineers from leading tech companies and top universities.
• Global offices in San Jose, CA, and Bangalore, India.