Senior Manager of Content Strategy

About the Role

Key Responsibilities

• Lead Content Management: Own and maintain a centralized editorial calendar that maps content across themes, formats, and campaigns to ensure consistency, timeliness, and strategic alignment.
• Establish Scalable Content Workflows: Define and optimize content production processes, including briefing, review cycles, approvals, publishing, and performance tracking.
• Drive Multi-Format Content Creation: Lead the production of content across video, case studies, blog posts, thought leadership, white papers, and digital assets.
• Align Content with Business Strategy: Develop and execute a content strategy that supports brand goals and business objectives, including pipeline generation, brand awareness, and customer engagement.
• Build Content Franchises: Launch and evolve branded editorial series or franchises that deepen audience engagement and position us as a thought leader.
• Manage Teams and Partners: Direct remote writers, editors, designers, and agency partners to deliver high-quality, on-brand content on time and at scale.
• Collaborate Cross-Functionally: Partner with product marketing, demand generation, web, and communications teams to ensure unified messaging and goal alignment.
• Measure and Optimize: Monitor performance using content analytics, conversion data, and engagement metrics to inform ongoing strategy improvements.
• Champion Editorial Excellence: Balance creativity and storytelling with editorial rigor, brand voice consistency, and audience value.

Requirements

• 10+ years in B2B content strategy, editorial leadership, or brand marketing with a strong emphasis on content operations and storytelling.
• Proven experience building and managing editorial calendars and content workflows at scale.
• Strong background in editorial content management—from blog and article planning to final production and distribution.
• Demonstrated ability to create and scale content programs that deliver business results (e.g., MQLs, pipeline, engagement, brand lift).
• Experience managing and collaborating with remote creative teams and external agencies.
• Fluency with marketing analytics platforms and applying data to optimize content performance.
• Familiarity with content and project management tools (e.g., Smartsheet, Monday.com, GA4, etc.).
• Excellent editorial judgment, copywriting sensibility, and attention to voice, tone, and detail.
• Comfortable with AI-powered tools and content tech stacks.

Nice to Have

• Experience with AI integration in content creation and strategy.
• Knowledge of cybersecurity or technology industries is a plus.

Qualifications

• Educational background is not explicitly specified, but extensive experience in content strategy and leadership is required.

Benefits & Perks

• US base salary range of $128,000 - $192,000 plus benefits.
• Potential eligibility for bonus and other related benefits.