Senior Content Manager - YouTube Content and Distribution

About the Role

Key Responsibilities

• Own and drive content strategy and publishing across all TOUR YouTube channels
• Lead ideation, production and distribution of social-first video series or initiatives that drive engagement, shares, and audience growth, collaborating closely with producers and editors across Content
• Plan, create, and publish standout content that meets performance and brand goals
• Lead YouTube analytics and performance tracking in partnership with the Data Sciences team, identifying key trends, platform shifts and viewer behaviors to optimize future strategy
• Provide editorial guidance and creative input across the broader content team when needed
• Contribute to departmental operations, including staffing, budget management/ cost containment and internal communication
• Execute content on behalf of marketing and/or sales initiatives
• Occasionally assign or oversee freelance contributors, depending on scope
• Available to travel for content creation opportunities at key events throughout the season
• Available during competition hours, which will include nights, weekends and holidays
• Perform special projects or other duties as assigned

Requirements

• Bachelor's degree required; Journalism, Media or Communications preferred
• 5-7 years of experience in content creation, social media management or digital editorial at a sports or media company, publisher, or content agency
• Proven ability to develop and deliver high-performing content across digital, social and video platforms
• Strong writing, editing, and content packaging skills, with a clear sense of voice and audience
• Deep understanding of digital storytelling formats, audience development and platform best practices
• Experience working with CMS platforms, social scheduling tools, SEO basics, and analytics dashboards
• Comfortable working independently, balancing multiple priorities and collaborating across departments
• Thoughtful communicator who can give and receive feedback, and work well with creatives, strategists and editors
• A passion for YouTube, digital media, pop culture and staying ahead of the digital curve
• Background in golf preferred; strong interest in golf required
• Experience supporting branded content or working with advertising/marketing team
• Exposure to team mentorship, cross-functional leadership or informal coaching of junior staff

Nice to Have

• Background in golf preferred

Qualifications

• Bachelor's degree in Journalism, Media, or Communications