Website Branding & Content Writer

About the Role

Key Responsibilities

• Redesign and refresh website branding and content to create a modern, user-friendly, and client-appealing experience.
• Write, edit, and publish high-quality blogs, thought-leadership articles, and case studies aligned with brand and CX strategy.
• Ensure content aligns with SEO best practices, driving organic visibility and engagement.
• Develop messaging frameworks and style guides to maintain brand consistency across digital channels.
• Collaborate with CX, operations, and marketing teams to align storytelling with customer experience initiatives.
• Create content for social media, newsletters, and other digital platforms to amplify customer engagement.
• Translate complex industry topics (including OPI and contact center services) into compelling, easy-to-understand content.
• Monitor content performance using analytics and optimize based on results.
• Stay updated on digital branding, UX, and SEO trends to keep content fresh and competitive.

Requirements

• Knowledge or experience in BPO contact center environments.
• 3-5 years of experience in content writing, branding, or digital marketing.
• Strong portfolio of website and blog writing with demonstrated impact on brand growth.
• Familiarity with website CMS platforms (e.g., WordPress, HubSpot).
• SEO expertise and ability to write optimized, engaging content.
• Excellent storytelling, editing, and grammar skills.
• Strong collaboration skills to work cross-functionally with marketing, CX, and operations teams.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.

Nice to Have

• Experience writing for B2B audiences and service-oriented industries.
• Basic understanding of UX/UI principles.
• Familiarity with analytics tools such as Google Analytics, SEMrush, or similar.