Conversion Rate Optimization (CRO) Analyst

Goosehead Insurance Agency

Westlake, OH

Full Time

Senior

10 days ago

Job Description

About the Role

Since 2003, Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world-class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions, so we're more than just a bit selective when it comes to hiring new team members. The company values innovation, client trust, and a commitment to excellence.

Key Responsibilities

Design, implement, and analyze A/B and multivariate tests using Kentico Xperience.
Develop and manage a robust CRO testing roadmap aligned with business goals.
Analyze user behavior using tools like Google Analytics 4 (GA4), Amplitude, Tableau, and Kentico's built-in analytics.
Translate data insights into actionable recommendations to improve conversion rates and user experience.
Create comprehensive reports and dashboards to communicate test performance, KPIs, and long-term trends.
Collaborate with UX/UI designers, developers, and content strategists to implement winning test variants.
Perform post-test analysis to measure statistical significance and business impact.
Support site tagging and event tracking strategies across digital properties.
Stay current on best practices, emerging tools, and trends in digital analytics and CRO.

Requirements

5+ years of hands-on experience in CRO, digital analytics, or web optimization.
Proven experience using Kentico Xperience for A/B and multivariate testing or other testing tools.
Strong proficiency in Google Analytics 4 (GA4) and Tableau.
Deep understanding of website behavior analytics, test design, and UX optimization.
Advanced skills in interpreting data to form hypotheses, test, and report results clearly.
Experience working within a hybrid work environment; ability to collaborate in-office 3 days/month.
Strong verbal and written communication skills, with the ability to present findings to technical and non-technical audiences.
Bachelor's degree in Marketing, Statistics, Business, or a related field.

Nice to Have

Certifications such as Google Analytics Certification (GA4), Tableau Desktop Specialist/Certified Associate, Kentico Xperience Developer or Marketer Certification, Relevant CRO Certifications.
Familiarity with tag management systems (e.g., Google Tag Manager).
Working knowledge of HTML, CSS, or JavaScript.

Qualifications

Bachelor's degree in Marketing, Statistics, Business, or a related field.

Benefits & Perks

High quality voluntary health, vision, disability, life, and dental insurance programs.
401K Matching Plan.
Employee Stock Purchase Plan.
Paid holidays, vacation, and sick leave.
Corporate sponsored programs to enhance employee physical, financial, mental, and emotional wellness.
Financial Solution Program.

Working at Goosehead Insurance Agency

Goosehead values innovation, client trust, and a commitment to excellence. The company emphasizes hiring and retaining extraordinary people and fosters a collaborative environment where team members work together to achieve measurable results.

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