Conversion Rate Optimization Manager

About the Role

Key Responsibilities

• Conduct in-depth website and campaign performance analysis, identifying areas for improvement in user experience, conversion funnels, and call-to-actions (CTAs).
• Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points.
• Analyze user behavior data (e.g., website traffic, user flows, heatmaps, scroll maps) to understand user interactions and identify pain points.
• Implement data-driven recommendations for website usability and user experience enhancements.
• Analyze campaign performance data across all channels (e.g., email, social media, paid advertising) to identify areas for improvement in conversion rates including campaign messaging, targeting, and creative.
• Develop and implement strategies to improve lead quality and nurturing processes.
• Analyze account performance and identify opportunities to improve engagement and conversion rates within target accounts.
• Develop and implement strategies to personalize the customer journey for high-value accounts.
• Collaborate with strategy and sales / account management teams to align ABM efforts and maximize ROI.
• Track and report on key conversion metrics (e.g., conversion rates, cost per conversion, customer lifetime value).
• Use dashboards and reports to monitor campaign performance and track the impact of CRO initiatives.
• Create easily consumable presentations for stakeholders showcasing actionable insights and recommendations.
• Collaborate closely with agile teams to ensure alignment and effective execution of CRO initiatives.
• Share best practices and knowledge within the team to foster a culture of continuous improvement.

Requirements

• 3-5 years of hands-on experience in CRO, Marketing Operations, Digital Marketing, or related functions.
• Bachelor's degree in Business, Marketing, IT, Statistics, or related field.
• Expertise with MarTech tools like CRM, Marketing Automation, Customer Data Platforms, and Digital Analytics tools.
• Ability to draw actionable insights from user behavior data and translate these insights into optimization plans.
• Understanding of UX/UI principles and how design impacts conversion rates.
• Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams.

Nice to Have

• Experience with A/B and multivariate testing platforms.
• Knowledge of customer journey mapping and personalization strategies.
• Familiarity with account-based marketing (ABM) strategies.

Qualifications

• Formal educational background includes a Bachelor's degree in Business, Marketing, IT, Statistics, or related field.

Benefits & Perks

• Not explicitly specified in the description.