Conversion Rate Optimization Specialist

About the Role

Key Responsibilities

• Analyze user behavior on paid media landing pages using Hotjar, Google Analytics, and other tools
• Formulate, prioritize, and execute hypotheses based on data, scroll maps, and user flows
• Define and document test variants for A/B and multivariate experiments
• Use front-end development knowledge (Next.js preferred) to partner effectively with dev resources
• Collaborate with paid media managers to align landing page tests with campaign goals
• Monitor, summarize, and report on test performance, helping refine variant strategy
• Stay current on UX best practices, competitor trends, and test ideation frameworks
• Participate in building a scalable testing backlog and internal playbooks
• Demonstrate increasing ownership of landing page performance over time
• Other Duties Assigned

Requirements

• Bachelor's degree or equivalent experience required (experience at an advertising agency is preferred)
• Minimum of 2-4 years of experience in a conversion rate optimization, digital marketing, or performance UX role
• Hands-on A/B testing experience with platforms such as Optimizely, VWO, or similar tools
• Competency with HTML, CSS, and JavaScript with modern JavaScript frameworks (Next.js)
• Strong proficiency with Google Analytics (GA4), and Hotjar
• Experience in paid social media advertising is a plus, with the ability to audit campaigns and provide strategic insights
• Proven experience in eCommerce marketing and digital performance optimization
• Ability to identify friction, propose improvements, and validate outcomes
• Proactive thinker who brings test ideas to the table
• Comfortable interpreting both quantitative and qualitative data
• Open to mentorship and capable of future leadership across UX, content, or analytics peers
• Ability to scope and execute projects while achieving stakeholder buy-in
• Understanding of data-driven insights and developing recommendations for continuous improvement
• Excellent interpersonal, communication, and teamwork skills
• Strong organizational skills with the ability to manage multiple projects
• Proficiency with Microsoft Word, Excel, and PowerPoint

Nice to Have

• Experience at an advertising agency
• Experience in paid social media advertising
• Experience working across in-house and agency creative teams
• Knowledge of UX best practices and test ideation frameworks

Benefits & Perks

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment