COREtec Marketing Intern

About the Role

Key Responsibilities

• Upload, update, and organize sales, marketing, and training content within Showpad.
• Ensure content is tagged, structured, and maintained according to Shaw's standards for easy discoverability by sales partners.
• Partner with Marketing and Brand teams to align content updates with launches, campaigns, and product releases.
• Serve as a gatekeeper for content standards, ensuring consistency and quality across Residential, Commercial, and Turf.
• Manage user permissions and access to maintain platform security and role-appropriate visibility.
• Support governance efforts by defining best practices for tagging, folder structures, and content lifecycles.
• Develop and run usage and adoption reports to provide insights on content performance, user engagement, and platform ROI.
• Partner with Sales and Marketing leaders to measure the effectiveness of Showpad in driving sales productivity and customer engagement.
• Translate analytics into actionable recommendations for content strategy and training.
• Provide first-line support for associates and sales teams on platform functionality and best practices.
• Partner with Enablement and Training teams to build and deliver onboarding and refresher training for Showpad users.
• Act as the internal SME for Showpad capabilities, staying current on new features and releases.
• Work closely with Sales, Marketing, Training, and IT to align platform use with business priorities.
• Support Residential leadership in leveraging Showpad for improved sales efficiency and customer experience.
• Contribute to enterprise-level initiatives to expand and enhance Showpad adoption across business units.

Requirements

• Bachelor's degree or equivalent experience in Business, Marketing, Sales Enablement, or related field.
• 3+ years of experience in content management, sales enablement platforms, or CRM/technology administration, with Showpad experience strongly preferred.
• Strong analytical skills with the ability to generate and interpret usage and performance reports.
• Excellent communication, collaboration, and project management skills.
• Detail-oriented with a strong sense of governance and process discipline.

Nice to Have

• Experience with Showpad or similar sales enablement platforms.
• Knowledge of content tagging, structuring, and lifecycle management.
• Experience working across multiple business units such as Residential, Commercial, and Turf.

Qualifications

• Bachelor's degree or equivalent experience in Business, Marketing, Sales Enablement, or related field.
• 3+ years of experience in content management, sales enablement platforms, or CRM/technology administration.

Benefits & Perks

• Potential salary range of $100,000 - $120,000/year, depending on experience and impact.
• Cost savings compared to contractor model, with an estimated $40K-$50K annual savings.
• Knowledge retention in-house, reducing dependency on external resources.
• Enhanced governance, compliance, and security.
• Embedded support across multiple business priorities.
• Elimination of brand administrative burden, freeing up leadership time.