Corporate Director of Marketing - Luxury & Lifestyle Division

About the Role

Key Responsibilities

• Develop and lead the corporate marketing strategy aligned with company objectives and owner expectations.
• Ensure strong brand positioning across multiple hotel flags (branded and independent).
• Collaborate with ownership and operations to align marketing with revenue management and sales strategies.
• Create and present month-end reporting on portfolio performance, spend, and metrics.
• Communicate marketing ROI and portfolio trends clearly to ownership groups.
• Create SOPs with accountability metrics for focus assets and portfolio benchmarks.
• Manage pre-opening strategies including ramp-up timelines, soft opening visibility, and early content seeding.
• Lead, mentor, and develop a corporate marketing team and guide property-level marketing associates.
• Manage agency relationships, contract negotiations, and budgets.
• Foster a culture of innovation, accountability, and continuous improvement.
• Oversee brand standards, positioning, and messaging across all properties.
• Lead the creation and execution of brand campaigns and manage corporate PR, media relations, influencer partnerships, and crisis communication.
• Create storytelling and content strategies highlighting guest experiences, amenities, and destinations.
• Handle crisis readiness and reputation management across the portfolio.
• Lead digital strategy including websites, SEO/SEM, social media, CRM, and reputation management.
• Implement loyalty and guest engagement programs to increase repeat business.
• Oversee email marketing, content campaigns, and digital performance metrics.
• Drive direct bookings through website optimization and digital activations.
• Partner with revenue management to develop marketing promotions and pricing strategies.
• Track ROI of campaigns and analyze digital performance to optimize strategies.
• Set KPIs and report marketing performance to executives and ownership.
• Test automation, labor-saving tools, and engagement tactics to improve conversions.
• Support property-level marketing managers and coordinate onboarding and pre-opening strategies for new hotels.
• Promote ancillary revenue streams across F&B, spa, and events.

Requirements

• Bachelor's degree in marketing, Business, Communications, or related field (Master's preferred).
• 10+ years of progressive marketing experience in hospitality, hotel management, or luxury lifestyle brands.
• Proven experience in multi-property portfolio marketing.
• Strong digital marketing expertise (SEO/SEM, CRM, analytics, content).
• Excellent leadership, communication, and presentation skills.
• Ability to balance creative vision with analytical performance metrics.
• Experience with both branded (Hilton, Marriott, Hyatt, etc.) and independent hotels is highly desirable.
• Must be located in Miami, Florida.

Nice to Have

• Experience with branded hotel chains such as Hilton, Marriott, Hyatt.
• Experience with crisis management and reputation issues.
• Experience with AI-forward marketing tools and automation.
• Experience in luxury and lifestyle brands.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field.
• 10+ years of marketing experience in hospitality or related industries.

Benefits & Perks

• 401(k)
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Room Discounts
• Employee Food and Beverage Discounts