Corporate Marketing Director

About the Role

Key Responsibilities

• Define and evolve UNFI's brand positioning to reflect company strategy and industry leadership.
• Develop and maintain brand guidelines, visual identity, asset library, and messaging frameworks to ensure consistency across all teams and channels.
• Co-lead the development and management of a single, integrated editorial and campaign calendar with Corporate Communications, aligned to business priorities and audience needs.
• Lead joint planning sessions to set focus areas and manage resources effectively.
• Direct the execution of company-wide marketing programs, including strategic events, digital experiences (e.g., UNFI.com), branded content, and owned/paid campaign strategies that drive business growth and expansion.
• Guide a team of designers, writers, and agency partners in bringing strategy to life through engaging creative assets.
• Establish and manage shared briefing processes and cross-team creative reviews to deliver clear, cohesive, and impactful storytelling.
• Oversee the creation of templates, playbooks/guides, and assets that scale content efficiently across channels.
• Build, coach, and inspire a high-performing team of marketing and creative professionals.
• Foster a collaborative, accountable, and innovative team culture grounded in a growth mindset.
• Build and maintain governance models and routines that enable efficient, repeatable delivery of integrated campaigns in partnership with Corporate Communications.
• Develop and use shared measurement frameworks to track campaign performance, brand impact, and stakeholder feedback.
• Focus teams on high-impact work that drives business results, allocate resources effectively, and scale lower-priority tasks through templates or self-service solutions.
• Champion continuous improvement using data-driven decision-making and lean marketing practices.

Requirements

• Bachelor's degree in marketing or related field; MBA preferred.
• 10 years of progressive experience in marketing leadership roles, including 2 years managing people and cross-functional teams.
• Experience in brand strategy, creative development, digital marketing, and integrated campaigns.
• Experience leading people and building inclusive, high-performing cultures.
• Strategic thinker with a record of driving measurable marketing impact.
• Exceptional communication and presentation skills with strong executive presence.
• Skilled collaborator able to influence and align stakeholders across a complex organization.
• Operationally strong, with experience managing budgets, processes, and external partners.
• Proficiency with marketing technology, digital platforms, and creative tools (PowerPoint, Excel, Adobe preferred).
• Good judgment for situations where direct supervision may not be immediately available.

Nice to Have

• Experience with digital platforms and creative tools such as Adobe.
• Knowledge of marketing technology and digital platforms.

Qualifications

• Bachelor's degree in marketing or related field.
• MBA is preferred.

Benefits & Perks

• Paid Time Off; Sick Time; paid holidays and parental leave.
• 401K Program; medical, dental, vision, life, and accidental death/dismemberment insurance.
• Short-term and long-term disability insurance; Flexible Spending Account and/or Health Savings Account.
• Additional benefits as per company policy.