Corporate Vice President, Marketing

About the Role

Key Responsibilities

• Define and evolve TriMark's brand positioning and value proposition in the marketplace, showcasing competitive differentiation and advantages.
• Drive key initiative marketing support and oversee consistent brand messaging across all channels and customer touchpoints in a cost-effective manner.
• Guide go-to-market strategies for new services, categories, or business lines.
• Partner with executive leadership, regional Presidents, sales leaders, and functional heads to align marketing efforts with revenue, customer, and product strategies.
• Oversee all aspects of key marketing platforms, including social media presence and campaign development.
• Manage content creation to support leadership sectors for strategic meetings, sales events, trade shows, and other initiatives.
• Build and maintain processes and materials to drive industry recognition and awareness.
• Optimize use of customer data platform (HubSpot) for targeted marketing and sales enablement.
• Lead development of programs to maximize cooperative marketing funds, track effectiveness, and ensure sales uplift and profitability.
• Drive low-cost, high-return marketing plans for trade shows and field marketing efforts.
• Oversee and streamline the online merchandise portal.
• Lead, oversee, and mentor the marketing team across multiple sites to support initiatives, maximize marketing efforts, and drive sales success.
• Manage marketing budgets and vendor/agency partnerships.
• Build a culture of accountability, creativity, collaboration, and continuous improvement.
• Assess talent and provide feedback to ensure capability building and skill development.

Requirements

• 10+ years of high-level experience in integrated marketing strategies and data-driven decision making.
• Proven track record of leading high-impact marketing programs that drive measurable outcomes.
• Strong understanding of modern digital marketing platforms and tools.
• Excellent verbal and written communication skills with strong presentation experience.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at various levels.
• Strong business acumen, customer-centric thinking, and results-oriented mindset.
• Bachelor's degree, preferably in Marketing, Business, or a related field; advanced degree highly preferred.
• Ability to pass a background check post acceptance.
• Experience in B2B marketing leadership, ideally in distribution, foodservice, or related industry.

Nice to Have

• Experience in distribution, foodservice, or related industry.
• Experience building high-performing teams including attracting, developing, and retaining talent.
• Knowledge of industry-specific marketing strategies and tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Advanced degree (highly preferred)

Benefits & Perks

• Medical, Dental, Vision insurance
• 401(k) with employer match
• Tuition Reimbursement
• Pet and Legal Insurance
• Community Service Day
• Participation in bonus programs (for leadership roles)