Sr. Marketing Strategist

About the Role

Key Responsibilities

• Develops and owns marketing plans for winning go-to-market strategies.
• Collaborates with sales and product divisions on ongoing development of product and sales strategies.
• Develops reporting and utilizes data for insights.
• Continuously tests, learns and looks for new and better ways to accomplish goals.
• Executes implementation of marketing and communications plans and projects, providing updates to project team and business partners on an ongoing basis.
• Supports measurement and evaluation of effectiveness for product and segment marketing programs including acquisition and retention metrics and ROI.
• Coordinates internal resources for production, creative and other support, as well as external vendors and other business partners as needed to develop and implement marketing plans.
• Program manager for acquisition and retention strategies.
• Takes a leadership role on working teams as needed.
• Helps build a culture of collaboration, innovation, ownership and putting the customer first.

Requirements

• 5+ years of related professional experience.
• Demonstrated experience developing both B2B and B2C marketing strategies, with the ability to flex between them when needed.
• Strong knowledge of traditional and digital marketing practices, with a digital-first mindset.
• Project management skills for handling many changing priorities and working under tight deadlines.
• Experience in a sales-driven organization.
• Ability to flex across market segments, programs and initiatives based on changing business needs.
• Proven collaborator with ability to lead cross-functional teams.
• Strong experience managing execution of marketing programs.
• Experience and knowledge of reporting and leveraging data for insights.