Director of Marketing

About the Role

Key Responsibilities

• Develop, implement and lead strategies for data-led marketing initiatives to advance the Academy brand, articulate clear messaging to internal and external constituencies, elevate the school's visibility locally and nationally, and serve as the main contact with outside agencies and consultants.
• Work closely with the Assistant Head of School for Development and other key administrative team members in developing strategic marketing plans and executing programs.
• Participate in - and oversee - the creation, design, budget, and production of regularly produced admissions materials and school publications.
• Design strategies and implement plans to increase student applications and maintain prospective student and family interest, in collaboration with the Director of Enrollment Management.
• Design strategies and implement plans to capitalize on increased visibility and clear branding of the school to drive philanthropy, in partnership with the Assistant Head of School for Development.
• Plan for and deploy digital activities related to marketing and advertising, including website management, online campaigns, email marketing, social media, and digital content production.
• Establish guidelines for all departments, activities, and school events to ensure brand and messaging quality and consistency.
• Plan and manage the marketing budget to minimize costs, including bidding out production of materials to outside vendors when appropriate.
• Work with the communications office on all print and electronic communications, ensuring brand and logo continuity.
• Oversee the work of graphic designers and print vendors in the production of printed materials and web visuals.
• Serve as the school's spokesperson when designated by the Head of School.
• Learn and understand the Columbus Academy mission, history, culture, traditions, and constituencies.
• Engage actively in professional development to stay current with best practices in independent school communications, social media, and marketing strategies.

Requirements

• A bachelor's degree from an accredited college or university in a field related to marketing and branding; an advanced degree is preferred.
• Five or more years of increased leadership experience in marketing and branding, preferably in an independent school or nonprofit organization.
• Outstanding speaking, writing, and editing skills.
• Deep knowledge of marketing and branding principles, with fluency in social media and working with design and brand companies.
• Ability to develop, monitor, and adhere to budgets and production schedules.
• Demonstrated success in managing multiple projects with shifting priorities and deadlines.
• A mission-driven individual committed to Columbus Academy values.
• Strong management and leadership skills, with the ability to motivate and direct a diverse team.
• A good listener and strategist, capable of analyzing input and formulating organized plans.
• Flexible, creative, and a skilled negotiator.

Nice to Have

• An advanced degree in a related field.

Qualifications

• Bachelor's degree in a related field; advanced degree preferred.
• Five or more years of leadership experience in marketing and branding.