Marketing Director

About the Role

Key Responsibilities

• Develop, lead, and execute a compelling, multi-channel marketing strategy that supports student recruitment, retention, and broader community engagement.
• Shape and champion the school's brand identity, ensuring all messaging reflects the school's commitment to empowering a diverse student body, embracing their potential, and fostering curiosity and purpose.
• Lead the planning and execution of digital marketing initiatives, including SEO/SEM, email campaigns, social media, and paid advertising, to expand reach and engagement.
• Cultivate strategic partnerships with media outlets, local businesses, and ambassadors to enhance visibility and reputation.
• Manage and oversee external contractors for graphic design, social media, and other marketing-related services, ensuring quality, consistency, and timely delivery of all creative and digital content.

Requirements

• 2+ years of proven experience in strategic marketing, branding, or communications, ideally in education or mission-driven work.
• Degree in Marketing or related field.
• Commitment to diversity, equity, and inclusion.

Nice to Have

• Experience or understanding of Waldorf education and/or independent school branding.

Qualifications

• Experience or understanding of Waldorf education and/or independent school branding (preferred).
• Proven experience in strategic marketing, branding, or communications.

Benefits & Perks

• Full-time benefits package includes health insurance, base and matching 503b contributions, life/disability insurance, and significant tuition remission for children.
• Equitable salary structure ranging from $42,500 to $75,000 based on experience and qualifications.
• Some relocation support for candidates moving to Ann Arbor.