Global Head of Marketing, GRE

About the Role

Key Responsibilities

• Serve as the expert marketer for GRE, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand development.
• Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives.
• Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
• Strategically plan and manage marketing budgets to align with organizational goals.
• Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
• Supervise pricing, product marketing, marketing communications, advertising, and public relations activities.
• Oversee performance marketing, content creation, and Go-To-Market (GTM) teams.
• Support both global agendas and local business units as a marketing thought leader.
• Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
• Ensure the marketing department is equipped with necessary resources and focused on achieving key goals.
• Drive growth by evolving GRE's communication strategy based on data-driven insights and media landscape changes.

Requirements

• Bachelor's degree in business or related fields; MBA strongly preferred.
• 13+ years of successful experience leading teams (on-site and remote) in a matrix-based environment.
• Proven success in developing and executing marketing strategies, especially in digital and performance marketing.
• Experience in managing marketing budgets and leading cross-functional teams.
• Strong leadership skills with the ability to build, mentor, and motivate teams.
• Ability to utilize data insights to inform strategy and adapt to changing media and consumer behaviors.

Nice to Have

• Experience in education, assessment, or related industries.
• Knowledge of MarTech tools and marketing automation platforms.
• Experience working in a global or multicultural environment.

Qualifications

• Educational background in business or related fields, with an MBA preferred.
• Extensive leadership experience in marketing roles.

Benefits & Perks

• Opportunities for career growth and development.
• Participation in Business Resource Groups (BRG) for career advancement.
• Volunteer PTO of up to 8 hours for causes important to employees.
• Work environment that values diversity, inclusion, and respect.