Creative Content Specialist

About the Role

Key Responsibilities

• Write and refine content for email, social media, landing pages, print collateral, and video scripts in alignment with brand voice and marketing goals
• Adapt messaging across channels and formats, ensuring consistency in tone, structure, and call-to-action language
• Translate complex or technical program information into accessible, engaging copy for public-facing audiences
• Craft storytelling frameworks and editorial angles for campaigns, ensuring cohesion across platforms
• Develop on-site and in-venue messaging such as interpretive signage, program intros, and interactive prompts
• Collaborate with senior marketers and program leads to define messaging objectives for product lines, seasonal promotions, and signature campaigns
• Shape content briefs that guide the development of creative assets, including visuals, video, and social content
• Provide tailored copy variations for audience segments, regional markets, and co-branded or partnership-based communications
• Participate in campaign planning sessions to ensure cohesive storytelling across touchpoints and channels
• Assist in reviewing and interpreting content performance data to optimize messaging strategies and improve future engagement
• Partner with the Creative Services team and external vendors to ensure creative alignment with written messaging
• Coordinate with program leads, subject-matter experts, and stakeholders to verify information accuracy
• Serve as a content reviewer or editor in the routing process, helping maintain editorial standards and brand integrity
• Support proofreading and layout reviews on high-priority materials before release
• Maintain and update message guides, style references, and internal FAQs for consistent messaging
• Organize working drafts, final assets, and evergreen content for future reuse
• Assist in compiling campaign summaries, retrospectives, or highlight reports for internal stakeholders
• Contribute to documentation of editorial processes and workflow improvements

Requirements

• Bachelor's degree in journalism, communications, marketing, English, creative writing, or a related field preferred
• 3+ years of experience in content creation, copywriting, or editorial strategy, preferably within cultural institutions, nonprofit organizations, or media/entertainment environments
• Exceptional writing and editing skills, with a strong understanding of grammar, structure, and tone for public-facing communications
• Ability to craft content that aligns with brand voice, editorial standards, and audience expectations across multiple platforms
• Familiarity with marketing content formats including social posts, emails, landing pages, brochures, video scripts, and on-site or environmental signage
• Strong storytelling instincts and the ability to translate programmatic or technical content into compelling, audience-friendly narratives
• Proficiency with Google Workspace (Docs, Slides), Microsoft Office, and collaboration tools like Monday.com, Slack, or SharePoint
• Ability to give and receive editorial feedback, and collaborate with visual designers, marketers, and program staff
• Strong organizational skills with attention to detail, version control, and campaign alignment
• Familiarity with accessibility best practices and inclusive language guidelines
• Comfort working in a fast-paced, collaborative environment with evolving priorities and multiple stakeholders

Nice to Have

• Prior experience in a museum, cultural institution, or nonprofit setting, particularly in content or campaign development
• Familiarity with National Geographic's editorial voice, mission, and visual identity or demonstrated ability to quickly align with established brand systems
• Experience contributing to multi-channel campaigns that span digital, print, and experiential mediums
• Knowledge of storytelling strategy, digital marketing workflows, or branded content development
• Exposure to content performance tracking (e.g., A/B testing, engagement metrics) and willingness to adapt based on insights
• Experience using content calendars, message tracking systems, or routing tools in a collaborative team environment
• Ability to bring fresh ideas while respecting brand voice and audience expectations

Qualifications

• Bachelor's degree in relevant field (preferred)
• 3+ years of experience in content creation or editorial strategy

Benefits & Perks

• Competitive and holistic total rewards package
• Salary range of $61,700 - $65,000
• Medical, dental, and vision insurance
• Wellness program
• 401(k) retirement plan with matching contributions after 6 months
• Flexible paid time off up to 22 days annually (prorated for new hires)
• 10 days of sick leave
• 12 paid holidays and a paid winter break between December 25 and 31
• Paid parental leave, adoption, and surrogacy expense reimbursement, fertility benefits
• Learning and development opportunities
• Lifestyle Spending Account
• Pet adoption assistance and insurance
• Pre-tax transportation benefits with employer subsidy
• Employer-paid life insurance and disability benefits
• Various discounts and perks