Creative Digital Strategist

About the Role

Key Responsibilities

• Lead digital strategy and management across campaigns, including paid media, performance tracking, and ongoing reporting (monthly, bi-annual, and annual).
• Develop and execute social-first content strategies, from planning and capturing to editing and post-production for photo and video assets.
• Conduct market research, trend analysis, audits, and competitor reporting to inform strategy and content direction.
• Drive influencer and UGC partnerships, including sourcing, contracting, and relationship management.
• Craft compelling copy and build toolkits/playbooks to guide brand communication across digital platforms.
• Manage regional digital updates and internal communications, ensuring alignment and consistency across teams and markets.
• Support the Lexus global brand in the luxury lifestyle space through creative digital initiatives.
• Travel domestically and internationally as required, and work in physically demanding environments.

Requirements

• Demonstrated, 4 or more years of creative design experience in digital strategy, content creation, paid strategy, influencer marketing.
• Strong experience in visual production (photo + video).
• Proficiency with Adobe Creative Suite and Microsoft Office.
• Skilled in photo and video editing.
• Experience with AI content generation tools.
• Ability to build polished, engaging presentations.
• Deep understanding of social media and marketing trends.
• Flexibility to work nontraditional hours, including weekends and travel days.

Nice to Have

• BA in Communications, Marketing, Digital Marketing, Advertising.
• Proficiency in a second language.
• Part 107 Remote Pilot Certificate.
• Visual portfolio.
• Certifications or coursework in digital marketing, social media strategy, influencer marketing, Adobe Creative Suite, video editing and post-production, data analytics and reporting.

Benefits & Perks

• A work environment built on teamwork, flexibility and respect.
• Professional growth and development programs, including tuition reimbursement.
• Team Member Vehicle Purchase Discount.
• Toyota Team Member Lease Vehicle Program (if applicable).
• Comprehensive health care and wellness plans for your entire family.
• Toyota 401(k) Savings Plan with company match and annual retirement contribution.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools and more.
• Tax-advantaged accounts (Health Savings Account, FSA, Dependent Care FSA).
• Relocation assistance (if applicable).