Creative Director, Brand Marketing

About the Role

Key Responsibilities

• Shape and advance Waystar's brand strategy, ensuring alignment with business objectives and marketing goals.
• Develop scalable creative frameworks and campaigns that elevate Waystar's presence across all markets.
• Serve as a steward of Waystar's brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.
• Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing.
• Oversee the design and production of branded assets for client, market, and team member engagement.
• Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards.
• Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
• Provide clear direction, constructive feedback, and support to ensure excellence in creative output.
• Partner with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
• Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar's brand vision.

Requirements

• Bachelor's degree in graphic design, marketing, communications, or a related field.
• 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management.
• Strong ability to balance strategic thinking with hands-on creative execution.
• Expertise in visual storytelling, branding, and campaign development.
• Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
• Exceptional leadership, project management, and communication skills.

Nice to Have

• Visionary thinker who thrives in a fast-paced environment.
• Collaborative leader who can build relationships across teams and functions.
• Detail-oriented with a passion for delivering exceptional creative work.

Benefits & Perks

• Competitive total rewards (base salary + bonus, if applicable).
• Customizable benefits package (3 medical plans with Health Saving Account company match).
• Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.
• Flexible time off for exempt team members + 13 paid holidays.
• Paid parental leave (including maternity + paternity leave).
• Education assistance opportunities and free LinkedIn Learning access.
• Free mental health and family planning programs, including adoption assistance and fertility support.
• 401(K) program with company match.
• Pet insurance.
• Employee resource groups.