Creative Manager, Brand Creative

About the Role

Key Responsibilities

• Help shape Warner Bros. Discovery's new brand voice to reinforce HBO Max's high-quality DNA.
• Lead the creative development of social-first and PR-worthy campaigns from concept to execution, combining big ideas with traditional advertising craft.
• Collaborate with global teams across brand strategy, editorial, audio/visual, experiential, art, copy, influencers, and production to inspire and coordinate campaign efforts.
• Create work that is native to social platforms such as TikTok, X, Instagram, YouTube, and Reddit, optimized for conversation and sharing.
• Pitch bold, earned media ideas that generate attention in pop culture, press headlines, and social algorithms.
• Partner with brand strategy and communications teams to identify cultural opportunities, real-time moments, and community-driven trends.
• Ensure all creative work aligns with HBO Max brand positioning and maintains high standards of originality, relevance, and excellence.

Requirements

• Minimum of 5 years of creative experience in advertising, branded content, social media, or PR with a proven record of attention-earning work.
• Deep understanding of entertainment, including film, TV, music, fashion, internet culture, humor, social trends, memes, and influencer ecosystems.
• Strong conceptual skills, capable of developing big-earned campaign ideas and platform-native executions with minimal supervision.
• Culturally tuned-in with an instinct for emerging trends and the ability to articulate why they are next.
• Comfortable with fast-turnaround creative, editorial thinking, and real-time moments.

Nice to Have

• Experience creating content that the internet couldn't stop talking about.
• Fearlessness and willingness to pursue unconventional ideas.
• Obsessed with fandoms and communities, understanding how to engage them authentically.
• Ability to think in ideas, headlines, memes, culture drops, and social media moments.
• Skill in making a brand sound like a person, not a corporation.

Qualifications

• Relevant educational background or certifications are not explicitly specified but implied through professional experience.
• Experience with social media management tools and platforms.

Benefits & Perks

• Salary range of $91,000 - $169,000 per year.
• Health insurance coverage.
• Employee wellness program.
• Life and disability insurance.
• Retirement savings plan.
• Paid holidays, sick time, and vacation.
• Additional rewards such as bonuses and incentives.