Creative Marketing Manager

About the Role

Key Responsibilities

• Determine the creative design strategy for external-facing Business Unit (BU) marketing collateral and campaigns.
• Lead a team to bring to life the vision that ensures the success of a product.
• Create and execute marketing assets across the team that resonate with target audiences, ensuring engagement through design and content.
• Conduct competitive analysis within B2B healthcare channels and in B2C messaging to understand consumer behavior and market trends.
• Build the narrative of the brand through multichannel marketing communications.
• Craft, plan, and deliver a strategic vision for BU-level creative identity aligned with corporate brand identity.
• Work with in-house videographer to deliver video content, focusing on an effective GTM video strategy for all channels.
• Develop CCS product market share and brand growth strategies through new design layouts and approaches.
• Integrate with digital team members to build an efficient in-house agency model.
• Supervise the design layout and visual impact of marketing materials, products, or publications.
• Partner with Digital Manager and marcomm leads to establish content strategy focusing on tone and brand positioning.
• Lead and review the work of the team for all web, print, and digital marketing collateral.
• Plan and coordinate the development of paid advertising.
• Head BU brand campaigns, including submitting project ideas and developing all creative content.
• Communicate project information, including deadlines and budgets, to executives and clients.
• Travel up to 25% for video and photo shoots, with flexibility for virtual participation up to an additional 15%.

Requirements

• BA in Marketing/Communications along with Digital Marketing platform certifications.
• Minimum 2 years experience supervising or developing team members.
• 7-10 years experience with creative design development and project execution.
• Up-to-date knowledge of new marketing trends.
• Ability to think creatively and work cross-functionally.
• Excellent written and verbal communication skills.
• Analytical thinking skills.
• Strong leadership and project management abilities.
• Great at multi-tasking and delegating.

Nice to Have

• Experience with digital marketing platforms.
• Experience in healthcare or medical device industries.
• Knowledge of multichannel marketing strategies.

Qualifications

• Educational background with a BA in Marketing or Communications.
• Relevant certifications in Digital Marketing platforms.

Benefits & Perks

• Competitive salary ranging from $104,000 to $143,000 annually, with potential for bonuses.
• Comprehensive health and dental coverage starting day one.
• Insurance for life, accident, short-term and long-term disability, and travel insurance.
• Financial benefits including Employee Stock Purchase Plan (ESPP) and 401(k) with company matching.
• Flexible Spending Accounts and educational assistance programs.
• Paid holidays, paid time off (20-35 days based on tenure), family and medical leaves, and paid parental leave.
• Additional benefits such as commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.