Creative Strategy Marketing Lead

About the Role

Key Responsibilities

• Write creative briefs across channels, lifecycle stage and product.
• Work with agency and internal creative partners to develop on-brand, and on-strategy creatives, applying marketing best practices.
• Review of creative assets and oversee internal routings.
• Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies.
• Developing integrated learning agendas and testing strategies.
• Cross-functional collaboration with Business Partners, Brand, creative agencies, PR, Legal & Compliance, and digital channel owners.
• Development and implementation of strategic and integrated, multi-channel marketing agendas based on business objectives, customer insights, and competitive landscape assessments.
• Effective storytelling to influence others and align with growth strategy, economic optimization, and acquisition levers.
• Stand up formalized marketing playbooks for card launches and marketing of existing products.
• Oversee claims development, product positioning, and multi-channel campaign concepts.
• Develop master briefs for strategic alignment across cross-functional teams.
• Oversee development of creatives to ensure alignment with brand, channel best practices, and cohesive customer experience.
• Build and socialize a clear creative vision for credit card marketing programs based on insights and brand awareness.
• Design and implement in-market testing agendas, aligned to business goals, and oversee application of learnings.
• Develop strategic testing roadmap to optimize response across products, channels, and campaigns.
• Oversee customer research to ensure solutions are designed with customer needs in mind.
• Share actionable insights with key business partners and senior management.

Requirements

• 5+ years of experience in building integrated marketing campaigns, ideally within consumer credit card space.
• 5+ years of experience working in a variety of marketing channels (social, programmatic digital, OOH, OLV).
• 5+ years of experience leading creative development and/or production processes; experience with agency relationships.
• Demonstrated track record in designing customer-centric marketing plans.
• Strong analytical background and comfort with data measurement plans and financial storytelling.
• Experience supporting the development and execution of multi-channel strategic marketing plans.
• Ability to translate business outcomes into marketing strategies and execute programs.
• Experience managing budgets and coordinating with legal, compliance, finance, and risk teams.
• Strong written and oral communication skills, with ability to influence and build consensus.
• Bachelor's degree (or equivalent experience) and relevant industry experience.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelor's degree.
• 5+ years of relevant industry experience.
• No specific certifications or licenses required.

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance and wellness programs.
• Paid time off including holidays, vacation days, parental leave, and other leave options.