Creative Services Specialist 2

About the Role

Key Responsibilities

• Research, develop, write, and execute content-driven social media strategies and email campaigns within the CFA brand identity tone and voice, maintaining editorial consistency.
• Maintain social media and email content calendar with input and oversight.
• Analyze social media and web analytics; help generate performance reports.
• Support digital communications across website, events, and presentations as needed.
• Brainstorm new ideas and creative ways to showcase CFA's impact for social media and email campaigns.
• Engage with CFA program staff to source content with an eye for creativity and visual design.
• Research trends and innovations in digital marketing and make recommendations to the Manager, Marketing & Communications.
• Manage storage and organization of digital assets.
• Assist with capturing video/audio/photographic content personally or by coordinating with vendors.
• Support and attend CFA events to conduct real-time social media promotion and capture stories/updates.

Requirements

• Strong written and verbal communication skills, with the ability to write clearly and effectively for a brand.
• Experience creating content for social media across multiple platforms, with an understanding of tailoring voice and messaging for different audiences.
• Familiarity with planning and drafting email content, including structure, tone, and process.
• Basic experience coordinating web content, including formatting in a CMS, quality checking, and following content guidelines.
• Proactive, resourceful, and self-managing with the ability to move work forward independently and meet deadlines.
• Highly organized and detail-oriented, capable of managing multiple deliverables and timelines.
• Experience with digital tools and project management systems such as LinkTree/Bit.ly, Salesforce Pardot, Umbraco, Hootsuite/Sprout Social, Google Analytics.
• Experience measuring and reporting on digital campaigns using social media and analytics tools.

Nice to Have

• Experience with Associated Press (AP) writing style and copyediting.
• Familiarity with Canva or Adobe Suite.
• Experience working with design, video, and web development professionals.
• Experience creating engaging content for platforms like Facebook, X, Instagram, Threads, LinkedIn.
• Comfort with using digital tools and project management systems.

Qualifications

• Bachelor's degree and three (3) years of relevant experience, or an equivalent combination of experience and training.
• Experience in digital communications, social media management, and content creation.

Benefits & Perks

• Hybrid in-person/remote work schedule.
• Support for real-time social media promotion at events.
• Work in an environmentally controlled office setting.
• Supportive organizational culture committed to inclusive excellence and positive work environment.