Creative Services Director

Hearst Communications

Savannah, GA

Full Time

Director

about 1 month ago

Job Description

About the Role

WJCL, the ABC affiliate in Savannah, Georgia, is seeking a Creative Services Director who can create and develop targeted, research-driven marketing and promotional campaigns that connect the station's brand to viewers across multi-media platforms. The role involves managing multiple projects, elevating the station's brand image, leading a creative team, and reporting to the President and General Manager.

Key Responsibilities

Create, lead, and implement the brand marketing of the station
Manage production of compelling image, sweeps, and special event campaigns for all platforms
Directly produce or manage the creative team on the production of station/news image, targeted special reports, daily topicals, commercials, programming, and special event campaigns for all platforms
Schedule staff station promotional events
Provide inspiration and direction to grow the creative team skills
Coordinate and fulfill special projects
Produce and post targeted social media marketing
Identify dynamic multi-platform strategies to increase station brand awareness and ratings
Manage daily promotional on-air content and inventory for daily on-air logs
Attend outside community functions or meetings
Identify strategies for increasing station brand awareness and resonance
Liaise with network, syndicators, and community leaders regarding station promotional activities
Develop and monitor the department's annual budget and expenses

Requirements

5 years in station marketing, promotion, or brand management
Must be creative, a compelling writer, videographer/photographer, editor, and able to use research to meet station goals
Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS
Ability to lead, create, critique creative concepts and graphic treatments for the station brand
Ability to collaborate and communicate with news staff and station personnel
Ability to critique graphic treatments for the station brand
Valid driver's license (hire is contingent on good driving record)
Related military experience will be considered

Qualifications

Experience in station marketing, promotion, or brand management
Proficiency with creative and editing tools
Knowledge of broadcast industry software and equipment

Benefits & Perks

Medical, Dental, Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

Working at Hearst Communications

At Hearst Television, we tell stories every day about people of all cultures, backgrounds, perspectives, and identities. We believe in being a diverse and inclusive organization, ensuring that our content is compassionate and representative of the communities we serve.

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